Факультет бізнесу та права
Постійне посилання на фондhttps://repository.lntu.edu.ua/handle/123456789/46
Переглянути
2 результатів
Результати пошуку
Item type:Наукова стаття, Personalization of Banking Products (Services) using Digitalization Technologies(2023) Holiachuk, NataliіaThe aim of the article was to build and test a potential assessment model using digitalization technologies for the personalization of banking products. The methods of graphic modeling, and expert survey were used in the research. The experience and specifics of using digital tools were analyzed, and the appropriateness of their application in bank practice was determined using the example of a Ukrainian bank. The potential of implementing specific technological solutions for the personalization of banking products (services) in the practice of the analyzed bank is determined. The Markowitz Model was applied for the allocation of the investment budget for the implementation of digital technologies with the purpose of improving the personalization of banking products (services). It was shown how the practical implementation of digital technologies and digitization tools will contribute to the growth of the competitiveness of this bank in the highly competitive market of banking products through the personalization of the client experience. Prospects for further research include the identification and structuring of digital tools that can be applied to specific expected personalized experiences.Item type:Наукова стаття, Banking liquidity risk management in Ukraine based on the application of digital and information technologies(2022-08-26) Dziamulych, Mykola; Krupka, Ihor; Andruschak, Yevhenia; Petyk, Marta; Paslavska, Roksolana; Grudzevych, Yuliia; Martyniuk, RostyslavThe article discusses the peculiarities of liquidity risk management in modern conditions. The advantages of the transition to the use of liquidity standards determined by the provisions of Basel III have been determined. The higher efficiency of the LCR and NSFR standards, compared to the liquidity ratios previously used by the National Bank of Ukraine, has been proven. The peculiarities of the dynamics of liquidity standards in the banking system of Ukraine in general have been determined. The specifics of the impact of modern information and digital technologies on bank liquidity risk management are considered. The process of digital transformation of the liquidity management system based on the application of digital software solutions for liquidity risk analysis and forecasting is considered.