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Changes in the global business environment prompt the significance of innovative approaches in encouraging entrepreneurship and fresh ventures. Innovation is emerging as a critical success factor due to its ability to contribute to the growth, efficiency of production, and competitiveness of enterprises. This study aims to analyse the impact of innovative approaches on entrepreneurship and new ventures. The methodology used in this study is comprehensive and mainly employs systemic and structural-functional methods, as well as analysis and synthesis. This approach helps to illustrate the intricate network of connections between various factors that impact the effectiveness of innovative approaches for entrepreneurship development. The study proves that innovative approaches have a significant impact on productivity and entrepreneurship development, particularly for new enterprises, which benefit from the ability to quickly enter the market. These approaches facilitate the introduction of the latest technologies, process optimization, and digital solutions. The findings indicate that innovation enhances the competitiveness of new businesses and attracts investment. Risk management and adaptability are crucial for new businesses in a dynamic business environment. The ability to respond quickly to changes in technology, market conditions, and consumer preferences is vital for the development of entrepreneurship and new businesses. New businesses that effectively mitigate risks and respond dynamically to change have a better chance of maintaining their competitive advantage and sustainability. This task necessitates adaptable planning, vigilant monitoring of the external environment, and the capacity to modify strategies in response to changes.

The chapter examines current functioning trends of non-governmental business support organizations in Ukraine. The study provides a diagnostic assessment of the strengths and weaknesses of these organizations and identifies opportunities and threats affecting their future development. Particular attention is paid to the evaluation of information transparency, financial resources, human capital, and cooperation with public authorities, international partners, and business entities. Based on the findings, the author outlines key directions for improving the effectiveness of non-governmental business support organizations and strengthening their role in creating a favorable entrepreneurial environment in Ukrain

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