The article examines the modern specifics of the transformation of the financial activity principles, which occurs under the influence of the wide introduction of modern information technologies in the field of financial management in the process of forming a digital economy. The specifics of the functioning of FinTech companies in Ukraine were considered and the main directions of applying innovations in the financial sphere were considered. The main principles of the formation of the financial management system based on the application of digital software solutions and information technologies have been determined. The peculiarities of digitalization of the financial market are considered and the principles of reorientation of the financial management system to the latest digital software solutions in the field of financial management are determined.
