Факультет бізнесу та права

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  • Item type:Наукова стаття,
    Evaluating Public Engagement and Interactivity in the Context of Digital Media Management and Emerging Information Threats
    (Vila Nova de Famalicão: IADITI, 2025) Smolych, Dariia; Rusyniuk, Mykola; Bashmanivskyi, Oleksii; Pron, Lesia
    Introduction: Digital media have become the main channels of communication. Information threats like fake news and cyber attacks can change public opinion. Assessing these threats will help identify risks and develop protection strategies. Objectives: The study aims to develop recommendations for improving interactivity, increasing media literacy, and protecting against information threats by analysing and evaluating media education and security policies and strategies. Methods: The methods used in the study were literature analysis, synthesis and analysis, observation, and generalisation. Results: As a result of the study, a review of the regulatory and legal framework for information security in Ukraine was conducted. Methodological approaches to assessing public activity in digital media are identified. The study of public interaction with the media is based on analysing quantitative and qualitative indicators of user activity on Facebook and Instagram. The activity analysis on the leading media platforms (Telegram, Facebook, Instagram, Twitter) in Ukraine in 2022-2024 has revealed the main trends and problems in information consumption. Based on the study's results, six key recommendations have been formulated to increase interactivity, media literacy and protection against information threats in Ukraine, considering current challenges and threats. Conclusions: The findings can help develop policies to improve information security and media education. It was found that digital media have expanded opportunities for public participation by facilitating access to information. Necessary measures have been developed to increase media literacy and information security to protect against threats and improve public debate.
  • Item type:Наукова стаття,
    Statistical Examination of Social Infrastructure in Ukraine’s Border Regions
    (Qena, Egypt: Natural Sciences Publishing Corporation, 2026) Vakhovych, Iryna; Al-Shirawi, Thaira; Smolych, Dariia; Pohuliaiko, Yurii
    In this paper, we examine Ukraine's post-war reconstruction and the critical need for modernizing social infrastructure to preserve and develop human capital, facilitate the integration of displaced persons, and enhance regional competitiveness, particularly in border areas with the EU where such infrastructure is essential for cross-border cooperation and European integration. Utilizing methods including system analysis, structural-functional and comparative analysis, territorial analysis, and generalization, we classify types of social infrastructure, outline objectives for modernization, and identify key implementation stages in Ukraine's border regions. Our findings reveal that effective modernization is vital for preserving human capital, curbing depopulation and youth outflow, integrating internally displaced persons and veterans, attracting investments, and fostering regional economic development. Key elements include rehabilitation centers, modern educational institutions, housing and digital infrastructure, and improved transport systems for cross-border communication. Ultimately, this paper concludes that the modernization of social infrastructure is crucial for Ukraine's post-war economic recovery, human capital preservation, and integration into the European space, with a comprehensive approach that considers social, economic, and institutional factors essential for sustainable territorial development and enhancing their strategic significance for the state.