Факультет бізнесу та права
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Item type:Наукова стаття, The Ecosystem Approach to Guaranteeing the Constitutional Human Right to a Safe Environment(2024) Zemko, AllaThe article aims to analyse the ecosystem approach, which should ensure the constitutional human right to a safe environment. The research methodology was based on the use of econometric, comparison, and graphical methods. Analysing the legal instruments, the study identified ways of harmonising the ecosystem approach with the existing legal framework and policy to improve environmental protection. The need for joint efforts between the state, industry, and local communities to find common positions and the importance of strong institutional capacity, public administration, and law enforcement mechanisms was demonstrated based on data from 37 European countries and Ukraine. It is emphasised that it is possible to achieve a balanced prospect between economic development and environmental protection. The academic novelty of this research is an interdisciplinary approach, a new application of the ecosystem approach to human rights, a detailed analysis of challenges and solutions, and global and local prospects. Prospects for further research are the expansion of the analysis database to the level of world regions to obtain generalised results regarding the provision of the constitutional human right to a safe environment.Item type:Наукова стаття, Brand Communication Strategies and PR Technologies for Crisis Management in the Media Sector(2025-10-22) Mialkovska, Liudmyla; Abramova, Iryna; Smolych, Dariia; Hubina, Alla; Zelenko, Oksana; Sadova, LarysaAlthoughtherearelargeadvantagesofcoachinginterventions,somelimitationstoourstudyaretheimbalanceofthecoachingexperienceofparticipants,varyinglengthoftheprograms,andtheheterogeneityofprofessionalgroups. Thesevariablescanhavesomeroleinthenatureofchange,and,therefore,theconclusionsmustbegeneralizedwithcare.Furtherresearchmustconcentrateoncausalinteractionsamongpersonalpsychologicalprocessesofcoaching,theeffectsinsteadyandcrisisenvironmentswithlong-termoutcomes,andthesimulationoftheeffectsofdigitalplatformsonprofessionalidentityandautonomyofprofessionals.Thearticleisacombinationofstatisticalanalysisofsociologicaldata(2020-2025),casestudiesofthemostpopularUkrainianmediainthewar,andasurveyoftheaudienceperception(n=347).Theeffectivenessofcrisiscommunicationinrelationtomedialiteracy,informationconsumption,andtrustwasevaluatedbymeansofstatisticalanalysis. Thecommondigitalmediacrisis-managementmechanismswereidentifiedincasestudies,andtheeffectofage,sourcetype,andfrequencyofnewsconsumptiononaudiencereactionswasanalyzedbytheMANOVA.Theoutcomeofempiricalresearchrevealedthestatisticallysignificantage-baseddifferencesinperceptionofcrisisbrandcommunicationbymedia(Trace=0,380;F(51,987)=2,806;p<0,001). Likewise,therateofnewsconsumptionhasagreatinfluenceonthelistofevaluationsofmediamessagesincrisis(Trace=0,415byPillai;F(34,658)=5.061;p<0,001). Moreover,thereweremajordisparitiesintheaudienceevaluationofthecrisiscommunicationsbasedonthetypeofthemainchannelofnewsreceipt(TraceofPillai=0,579;F(34,658)=7,892;p=0,001). Therefore,theresultssubstantiatethefactthattheage,thedegreeofinvolvementinthemediacontent,andtheinformationformataremajorfactorsthataltercognitiveandevaluativeresponsesoftheaudience.Thefindingsindicatethattheperceptionofcrisiscommunicationdependsonage,sourcetype,andnewsconsumption,soitissuggestedtousesegmentedapproachestothetargetaudience,andmedialiteracy,mediatransparency,andregulationofinformationloadscanbeusedasmethodstobuildtrustinandtheeffectofmessages.Item type:Наукова стаття, Crisis management in the media sector: analyzing brand communication strategies and public relations technologies(Hradec Králové: Magnanimitas, 2025) Mialkovska, Liudmyla; Abramova, Iryna; Sadova, Liudmyla; Hubina, Alla; Zelenko, Olena; Sadova, LiudmylaThe article examines crisis management in the media sector with a focus on brand communication strategies and public relations technologies. Contemporary approaches to managing communication crises in a rapidly evolving digital information environment are analyzed. The role of PR technologies in shaping and maintaining media organizations’ reputation during crisis situations is discussed. Key tools of effective communication are identified, including crisis strategies, media monitoring, information flow management, and engagement with target audiences. The study emphasizes the importance of a systematic approach to crisis management as a prerequisite for maintaining audience trust and brand stability.Item type:Наукова стаття, Digital technologies and modelling for enhancing supply chain efficiency in international road transport(Ghaziabad, 2025) Onyshchuk, Vasyl; Dubytskyi, Oleksandr; Bodak, Volodymyr; Pavlova, Irina; Riabykh, NataliiaInternational road transport is a critical part of international supply chains, and it faces issues like increasing costs, environmental regulations, and unevenly developed infrastructure. The emergence of new digitalisation opportunities for logistics processes creates excellent opportunities to enhance transport efficiency and flexibility; therefore, research in this area is very relevant. The study investigates the influence of digital technologies such as the Internet of Things, digital twins, and artificial intelligence on the optimisation of international road transport.