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Item type:Наукова стаття, Fiscal stability index in the context of financial policy: current challenges of Ukraine's post-war reconstruction(Чайки : ФІНТЕХАЛЬЯНС, 2025-12-31) Polishchuk, Vadym; Dorosh, Viktoriia; Ishchuk, Lesia; Nikolaeva, Anzhela; Oleksandrenko, IrynaThe research examines indicators of fiscal stability by studying Ukraine's financial policy during military aggression and European integration using foreign examples. The purpose of the study is to analyze macroeconomic stability by examining indicators of the budget deficit, total public debt, and periodically adjusted budget balance. The intense concentration of financial resources has proven to have helped support the country’s defense capabilities. It analyzes the main threats to financial stability, which constitute long-term solvency risks. In the long run, the expected bankruptcy requires systemic reforms in the area of taxation and public financial management. The evaluation of international aid demonstrated its key role in maintaining macro-financial stability. At the same time, it was noted that over-reliance on international financial resources created risks for future financial independence. The identified needs of European integration demonstrated the importance of harmonizing Ukrainian fiscal policy with the principles of transparency, responsibility, and accountability. The need to digitize budgetary processes was demonstrated, 1and the need to implement European practices in public debt management was confirmed. An analysis of European legislation from EU member states showed that fiscal discipline and stable rules allow for crisis resilience. It has been confirmed that the adaptation of Ukraine's approaches to EU debt sustainability criteria will ensure greater predictability of fiscal policy in the post-war context. The formulated conceptual approaches have shown that postwar financial strategy should combine economic recovery with the modernization of major financial institutions. The budget stability index can be used to highlight the dynamics of the gradual strengthening of the financial system. It has been proven that public investments, public-private partnership mechanisms, and tax incentives are the basis for restoring confidence in public finances and laying the foundations for sustainable economic development.Item type:Наукова стаття, Communication Strategies of Internet Marketing of Trading Enterprises(Miami, 2023-08-08) Chunikhina, Tetіana; Saiensus, Mariia; Sinko, Andrii; Iazvinska, Nadiia; Klimovych, Olha; Siryk, RostyslavPurpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to improve the positioning of the enterprise's brand and increase its penetration into the market of goods. Design/methodology/approach: The method of induction and deduction was used to identify the key prospects for the development of communication strategies for Internet marketing of trade enterprises. Findings: An important research direction is the analysis of the process of formation and organization of the Internet marketing communication strategy based on the practice of using management decisions. The results of the study reveal the achievements of trade enterprises in implementing an advertising campaign, improving the quality of the communication strategy, and the key structural elements necessary for its effective implementation. Research, Practical & Social implications: Due attention is paid to the process of developing a communication strategy through various means of Internet marketing and their use in the digital environment. The article examines the communication strategy and its features in sales policy, advertising campaigns, and brand management as key areas of its manifestation. The use of a communication strategy and its implementation in modern prospects is of strategic importance for a commercial enterprise to ensure its long-term viability.Item type:Монографія, Business Development towards the Application of Innovative Customer Relationship Management (CRM) Technologies in the Context of Global Transformational Changes(2024-04-01) Kuzmаk, Oleh; Kuzmak, Olena; Voitovych, SerhiiThe article summarizes issues related to the key tasks of modern business owners, in particular, ensuring a competitive positioning on the market and sustainable development of enterprises in the conditions of the development of digital transformation of economic relations. The main goal of the work is to research and determine the points of contact between customer loyalty and satisfaction and business efficiency, to assess the state of application of CRM systems and their impact on business indicators of activity. The actuality of solving the established problem consists in the fact that the effective use of CRM systems should become one of the tools for ensuring the preconditions of competitive advantage of the business entity, strengthening the image by improving the management of relationships with existing and potential customers, attracting and retaining consumers, developing dialogue and gaining loyalty. This publication highlights the aspects of transformational changes, globalization of economic relations, and their impact on the formation of modern business relations with clients. An attempt was made to give a systematic presentation of the main advantages of using information technologies as a tool for the effective management of relationships with clients. It has been found that for the successful implementation of CRM, a necessary condition is the definition and specification of the company's goals in the short- and long-term perspective and the definition and development of a strategy that determines relations with customers. The study concludes that in modern business conditions, it is necessary for companies to use CRM systems, and managing the successful implementation of CRM requires a complex integrated, and balanced approach to technologies, processes, and personnel.Item type:Монографія, The Strategy of Sustainable Development of Digital Business in the Conditions of the Variability of the Business Environment and European Integration(2024-04-01) Polinkevych, Oksana; Kuzmak, Olena; Kuzmаk, OlehIn the conditions of the development of digital technologies, the business environment faces new challenges to ensure sustainable development. Accordingly, processes arise that require the development of management mechanisms. One such tool for building a digital business towards the goals of sustainable development and European integration is the construction of a strategy for the sustainable development of digital business in the conditions of the variability of the business environment. Variability is one of the characteristics of the digital economy. The purpose of the study is to develop a strategy for the sustainable development of digital business by the declared indicators of the development of countries, territories, and communities. The research aims to identify changes in the business environment and assess trends in sustainable development and digital business. On this basis, the sustainable development index for individual EU countries and Ukraine has been determined. This index for Ukraine proved the need to develop a strategy for the sustainable development of digital business as a tool for achieving the goals of sustainable development. The dependence is deduced that digital business is developing rapidly and, by 2030, will prevail in all economies of the countries. Accordingly, the business environment in Ukraine should adapt such that it will ensure competitiveness not only in domestic but also in international markets. The strategy of sustainable development of digital business in the conditions of a changing environment should include objects, subjects, tools, and methods of achieving the planned goals. It will become decisive. In the post-war transformation of the economy of Ukraine and the development of the state based on the principles of social partnership. The main strategic directions of development are the development of business based on sustainable development through the activation of entrepreneurial activity, the use of digital tools in the activities of business structures through the formation of a digital business model, the formation of an eco-friendly space for interaction and the improvement of the management system, and the activation of development processes with using lean production. The consequences of the implementation of the strategy of sustainable development of circular business in Ukraine and its absence from the economic development of the country are determined.Item type:Монографія, Innovative mechanisms for regulating the social welfare of refugees: demographic collapse or sustainable development(Barcelona, 2025-02-28) Kuzmаk, Oleh; Polinkevych, Oksana; Kuzmak, Olena; Kamiński, RyszardThe economy of Ukraine during the period of war experienced significant losses not only economic but also social, environmental, and informational. As a result, difficulties arise, and an imbalance is formed in the development of its structural elements. Due to the sharp increase in the outflow of human resources from Ukraine, it is on the brink of demographic collapse, which may lead to the disruption of development processes. Before the war, there was a significant population decline in Ukraine, and migration exacerbated the demographic crisis by more than 9 million people. Considering the fact that only 10% of refugees return to the country, such a situation has a destructive impact on achieving sustainable development goals. One of the tools that would contribute to achieving sustainable development goals through establishing constructive dialogue between business, government, education, and society is the construction of innovative mechanisms for regulating the social welfare of refugees. They are capable of ensuring the recovery of Ukraine’s economy, preventing demographic collapse, and ensuring the sustainable development of society. The purpose of the research is to develop mechanisms for regulating the social welfare of refugees on innovative principles. The research tasks include assessing the demographic situation in Ukraine, analyzing the level of migration before and after the war, studying the level of social welfare, determining the components of innovative mechanisms for regulating business social welfare, and the stages of their implementation. Based on this, conclusions are drawn that Ukraine has exhausted the potential for demographic growth, with a low share of the working-age population, high mortality among adults, significant migration flows, uneven population distribution across the country, and a worsening environmental situation. With the deepening of these processes, the Ukrainian economy faces demographic collapse rather than achieving sustainable development goals. One of the ways to prevent demographic collapse is to develop measures that would increase the level of social welfare. It is proposed that innovative mechanisms be used to regulate the social welfare of refugees. They rely on innovations in business, regulatory, administrative, social, and informational mechanisms for regulating social welfare. Seven stages of implementing innovative mechanisms have been identified, based on choosing the optimal strategy for improving the welfare of refugees in terms of labor, non-material, material, natural, and informational resources.Item type:Монографія, Digital Transformation to the Efficiency and Sustainability of Cities(Springer, Cham, 2025-02-25) Kuzmаk, Oleh; Kuzmak, Olena; Stepura, Tetiana; Lorvi, IrynaThe article discusses the importance of digital transformation in achieving increased efficiency and sustainability of cities in the modern world. The main objective of the work is to explore the potential of digital transformation, assess the institutional prerequisites for its development, the concept of smart cities, trends, challenges, and vectors of digital transformation development, and its impact on enhancing the efficiency and sustainability of cities. The relevance of addressing the stated problem lies in the fact that urban population growth, changes in the economy, technological progress, and environmental issues pose complex challenges for cities, and digital technologies can provide solutions for managing transportation, energy supply, waste management, and improving access to information and services for residents. This publication highlights key aspects of transformative changes and digital integration processes, the role of information and communication technologies in public life. An attempt has been made to provide a systematic exposition of the main advantages of using information and communication technologies as a tool for shaping a smart society, implementing the concept of a smart city, and democratic state development. It is found that the main challenges on the path of digital transformation include the lack of a unified approach at the state and local levels, unsatisfactory development of digital infrastructure, inadequate level of automation and digitization of government services, lack of digital literacy among the population and local government officials, and the presence of digital «Inequality» among the population. The research concludes that the use of advanced digital technologies can be a key tool in achieving the strategic development goals of cities, particularly in the context of Sustainable Development Goals.Item type:Наукова стаття, The evolution of international logistics in the era of globalisation: opportunities and challenges for business operations(Kosice, 2025) Okseniuk, KaterynaThe state of international logistics is closely related to political, economic, and technological changes that take place in the context of dynamic technological development, military threats, and, at the same time, integration of countries in search of partners. The article aims to highlight the main aspects and features of the international logistic development in the globalization context. The methodology included general scientific methods of studying the chosen research object (analysis, synthesis, grouping). The logistics productivity index is considered the leading indicator of the global logistics sector developmet in 2018-2023. The study’s results demonstrate the dependence of logistics development on several factors. In the leading countries, according to the Logistics Performance Index, the drivers of change are investments in infrastructure, transport networks, IT communications, technology, digital networks, logistics centres and hubs; logistics education and competence; government support and incentives for the sector; and a stable political and economic environment that fosters investment and innovation. The article highlights the main aspects and features of the international logistics development in globalization condition. The practical value ofthe study lies in highlighting the challenges faced by the logistics sector on a global scale in the context of technological shifts and military threats (the need for investment in maintaining logistics sustainability, changing supply chains, and rising delivery costs).Item type:Наукова стаття, Factors of Influence and Support for Increasing Efficiency of Air Transport Logistics Before and After COVID-19(Jelgava : Latvia University of Life Sciences and Technologies, 2025-05-20) Kryvovyazyuk, Igor; Smerichevskyi, Serhii; Tolstushko, Nataliya; Valetskyi, BohdanSpreading the COVID-19 pandemic caused a profound and long-lasting negative impact on the dynamics of air transportation of passengers and cargo, despite the priority role of aviation companies in the global economy. The pandemic also negatively affected the efficiency of air transport logistics, which necessitated a more in-depth analysis of the factors of influence on changes in its level. The study reveals a methodological approach that allows to make a sound assessment of internal and external factors of influence and, based on its results, to develop a system of organizational and economic solutions for improving the efficiency of air transport logistics. In the context of the above, the advantages of using the integral indicators method for analyzing the efficiency of aviation companies logistics are clarified. Based on the methods of selective observation and calculation of the system of relative and average values of changes in basic indicators, global trends in the development of aviation commerce are summarized and aviation companies that occupy leading positions in the provision of air transportation of passengers and cargo are identified. By synthesizing the methods of integral and point evaluation, the influence of sub-factors of external and internal logistics efficiency of the world's leading aviation companies for passenger transportation in the periods before and after COVID-19 was analyzed. It was found that the aviation industry has fully recovered after the spread of the COVID-19 pandemic in terms of dynamics and efficiency of air transport logistics. As proposals based on the research results, a system of goals, influencing factors and resource provision for increasing the efficiency of air transport logistics in the post-COVID period was specified.Item type:Наукова стаття, Features and trends in the development of HR management in Ukraine(Singapore : PiscoMed Publishing Pte. Ltd., 2025) Khilukha, OksanaUkrainian Human Resource (HR) practices have multiple difficulties from economic changes combined with digital transformation and workforce instability brought on by the war in 2022. The study examines Ukrainian HR practices between 2015 and 2024, focusingon the digitalization of HR systems, talent development, staff engagement, and hiring strategies. It considers the effects of organizational size and industry type. The study combined interviews with 30 HR professionals and surveyed 150 organizations fromdifferent industry groups and sizes. Our data required both quantitative statistical tests and manual content breakdown with codes. Research has shown significant differences between Information Technology (IT) and farming firms, as 89% of IT businesses have integrated artificial intelligence (AI)-powered HR tools. In comparison, only 15% of agricultural companies have adopted them. Small and medium-sized enterprises (SMEs) showed less commitment to digital transformation and European Union (EU) requirements than large enterprises, which adopted these systems at rates of 75% and 88%, respectively. Western Ukraine first established mental health initiatives during the crisis, and Eastern Ukraine moved toward decentralized administration. Digitalization assistance for small businesses, along with EU and local human resources frameworks, should form the basis of our suggestions. This research calls for flexible people management methods to boost the Ukrainian workspace’s ability to recover from shocksItem type:Наукова стаття, MODELLING OF NATIONAL ECONOMIC DEVELOPMENT IN THE CONTEXT OF ENSURING SUSTAINABLE DEVELOPMENT AND HUMAN CAPITAL PROGRESS(Чайки : ФІНТЕХАЛЬЯНС, 2025-06-30) Svynarenko, Dmytro; Лютак, Олена Миколаївна; Баула, Олена Вікторівна; Ivantsov, Serhii; Zhydyk, AndriyThe sustainable development of a national economy is a central concept in modern public governance, aiming to ensure a balanced interplay between economic growth, social equity, and environmental sustainability. This study seeks to develop theoretical and methodological approaches, alongside practical tools, for modelling and forecasting sustainable economic development. Particular attention is given to the role of human capital as a critical driver that enhances labour productivity, innovation capacity, and resource efficiency. The article highlights key challenges in implementing sustainable development models: the lack of integrated modelling frameworks, insufficient and low-quality data, the pace of global change, the absence of clear methodologies, and limited innovation activity. An econometric model is constructed to evaluate the impact of sus-tainability components on GDP as a core macroeconomic indicator. The model incorpo-rates economic, social, and environmental variables, emphasizing human capital as a mediating factor. Two-variable trend analyses are used to explore relationships between real GDP and selected indicators. The study identifies the most influential factors as the Consumer Price Index (%), State Budget Deficit (UAH million), Minimum Wage (UAH), Share of Renewable Energy in Total Supply (%), and Energy Consumption from Wind and Solar Sources (thousand tons of oil equivalent). Correlation and determination co-efficients are calculated to quantify these relationships. GDP forecasting is conducted using logarithmic, exponential, and power regression models. Based on the findings, the paper outlines strategic directions for promoting sustainable development in Ukraine, focusing on economic, environmental, and social dimensions through the ad-vancement of human capital. The research methodology combines a systemic and in-terdisciplinary approach, employing tools such as comprehensive factor analysis, stra-tegic planning, and econometric modelling using the Data Analysis and Regression toolkit.