Факультет бізнесу та права
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Item type:Наукова стаття, Evaluating Public Engagement and Interactivity in the Context of Digital Media Management and Emerging Information Threats(Vila Nova de Famalicão: IADITI, 2025) Smolych, Dariia; Rusyniuk, Mykola; Bashmanivskyi, Oleksii; Pron, LesiaIntroduction: Digital media have become the main channels of communication. Information threats like fake news and cyber attacks can change public opinion. Assessing these threats will help identify risks and develop protection strategies. Objectives: The study aims to develop recommendations for improving interactivity, increasing media literacy, and protecting against information threats by analysing and evaluating media education and security policies and strategies. Methods: The methods used in the study were literature analysis, synthesis and analysis, observation, and generalisation. Results: As a result of the study, a review of the regulatory and legal framework for information security in Ukraine was conducted. Methodological approaches to assessing public activity in digital media are identified. The study of public interaction with the media is based on analysing quantitative and qualitative indicators of user activity on Facebook and Instagram. The activity analysis on the leading media platforms (Telegram, Facebook, Instagram, Twitter) in Ukraine in 2022-2024 has revealed the main trends and problems in information consumption. Based on the study's results, six key recommendations have been formulated to increase interactivity, media literacy and protection against information threats in Ukraine, considering current challenges and threats. Conclusions: The findings can help develop policies to improve information security and media education. It was found that digital media have expanded opportunities for public participation by facilitating access to information. Necessary measures have been developed to increase media literacy and information security to protect against threats and improve public debate.Item type:Наукова стаття, Statistical Visibility and Identification of the Non-Governmental Organizations in Economic Institutional Sectors(Natural Sciences Publishing, 2026) Vakhovych, Iryna; Smolych, Dariia; Al-Shirawi, ThairaIn this article, we examine the issue of identifying NGOs in institutional sectors of the economy, given their diverse organizational forms, lack of standardized accounting practices, and their distribution across sectors, which results in a significant proportion of NGOs being statistically “invisible.” This study aims to highlight the challenges related to NGO identification, assess their statistical visibility, and evaluate their contributions to the "third sector." Utilizing methods such as system analysis, comparative-legal analysis, graphical data presentation, and statistical analysis of non-profit organizations' share in Ukraine’s GDP from 2016 to 2023, the findings reveal that many NGOs are categorized under corporate and government sectors, leading to a loss of their unique identity. The analysis shows that the share of non-profit organizations serving households in Ukraine’s GDP ranged from 0.8% to 1.9% during the study period. Furthermore, international approaches to satellite accounts for NGOs suggest a promising avenue for enhancing the transparency and completeness of statistical data. Ultimately, the study concludes that the actual scale of the third sector's activities significantly surpasses recorded statistics, underscoring the necessity of adopting a satellite account methodology to accurately assess the economic and social contributions of NGOs.