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Optimizing Social Interaction through Digital Tools: Methodological Approaches and Practical Applications of Information Systems
(2026) Visyn, Valentyn; Martyniuk, Yaroslava; Maiboroda, Oksana; Haponchuk, Olena; Silvestrova, Oksana; Sushyk, Iryna
Today's digital technologies have changed the way people interact with each other, leading to big advances in mobile technology and trustworthy online databases. Bibliographic synthesis, statistical analysis, and structured organization and interpretation of the data that was collected were some of the methods used in the study. A database of social media platforms and official online resources was processed. The analysis was supplemented by research on the integration of modern psychosocial strategies into the formation of public discourse and initiatives to increase transparency. Special emphasis was placed on assessing the adaptive processes necessary for the use of information and communication tеchnologies in socio-economically disadvantaged regions. The results of the study showed that the prevailing methodological approaches are characterized by targeted communication strategies, effectively charged rhetoric, the influence of social validation, dynamic content presentation, and heterogeneous effectiveness of digital platform deployment. Combined with psychosocial and sociocultural principles, these approaches contribute to the emergence of adaptive social structures that develop in analytically sound ways. At the same time, excessive emphasis on cognitive and behavioral factors emphasizes the limitations of exclusively textual articulation of strategy - a phenomenon within the concept of "spelling postmodernism", which reflects potential vulnerabilities for the integrity of cybernetic systems. Research on contemporary communication processes has revealed a deficit of autonomy of operational mechanisms, which are contrasted with the background of developing institutional paradigms. We believe that these should be constantly improved and adapted to keep communication tactics and government programs more effective.
Digitalization processes in the management of the functioning of agricultural enterprises: a case study of Ukraine
(2025-10-25) Dziamulych, Mykola; Shulha, Olha; Binert, Olesya; Osadchyi, Viacheslav; Sysoiev, Oleksii; Kovaliv, Volodymyr; Koshchii, Oksana; Shubala, Iryna; Shmatkovska, Tetiana
The article explores the peculiarities of digitalization in the management of agribusiness enterprises as a key factor in enhancing their efficiency under modern economic conditions. Data from the Statistical Institute and other sources have been processed using abstract-logical method, analysis and synthesis, induction, systematization and generalization, monographic and grouping methods. The distribution of countries around the world by the level of digitalization of the economy was studied. The evolution of business models in the agricultural sector amid economic digitalization is examined. The study analyzes contemporary information technologies widely used in the Ukrainian agrarian business. The dynamics of enterprises engaged in e-commerce operations in Ukraine are assessed. A regional classification of Ukraine is conducted based on the share of agribusiness processing enterprises involved in e-commerce. The research also investigates the dynamics of agricultural product volumes sold through electronic commerce in Ukraine. Conceptual foundations for the implementation of strategic directions for digital transformation in the agribusiness sector of Ukraine are proposed.

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