Based on the real retail data collected over eight months, a number of models are developed to determine the most efficient machine learning algorithm. It is found that the KNeighbors Regressor model demonstrates the best performance for a small number of transactions, achieving a low MSE of 0.00091 and a high R2 of 0.72 in the validation set. For a large number of transactions, Random Forest Regressor and Decision Tree Regressor show the best ability to capture complex relationships and handle nonlinearties in the data, thanks to the ensemble learning technique. Whereas the Linear Regressor and Support Vector Regressor models demonstrated large deviations from the real price on the test data. The
results of the study demonstrate the relevance of rtificial intelligence algorithms in dynamic pricing trategies, showing the ability to quickly process huge amounts of data, taking into account numerous factors and changes in market demand.
