Кафедра медіа, іміджу та комунікацій
Постійне посилання на фондhttps://repository.lntu.edu.ua/handle/123456789/3443
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Item type:Наукова стаття, Leading the digital frontier: Harnessing artificial intelligence for transformative specialist training in higher education(2025) Nykoliuk, Tamara; Tykha, Larysa; Zabiiaka, Iryna; Sadova, Larysa; Pylypiuk, Larysa; Kotenko, ViktoriiaThe relevance of studying advanced technologies and using artificial intelligence in training specialists is primarily due to the rapid development of digital technologies, which significantly transform the educational process, increasing its flexibility, individualisation and efficiency. The study investigates the dynamics of the use of AI technologies in education and identifies the extent to which digital technologies influence the development of digital skills and literacy, which is important for ensuring the competitiveness of graduates in the modern economy. This study examines the factors that determine the success of using advanced educational technologies and AI in training specialists and assesses their impact on the quality of the educational environment. The main methods for qualitative analysis of the research components include synthesis of literature sources, case analysis, systematisation, and generalisation. During the quantitative research, a survey was conducted to collect data, and the available statistical information was analysed based on the calculation of the χi-square criterion. The analysis was based on data collection through a survey of 297 individuals pursuing a degree in Ukraine. The independent variables of the analysis were the educational degree being pursued by the respondents and the level of digital skills. In contrast, the dependent variables included the frequency of using AI-based educational platforms, the purpose of using AI in education, the level of satisfaction with the quantity and quality of available AI platforms for education, and the readiness to implement new educational technologies. The results of the study confirm that the frequency of access to AI-based platforms for learning by participants of the educational process, the purpose of using such technologies and satisfaction with their quality affect the process of integrating advanced educational technologies and artificial intelligence into higher education institutions. The study demonstrates the need for a systematic approach to introducing educational technologies in the training of specialists to ensure a qualitative transformation of the modern educational system.Item type:Наукова стаття, Leveraging Media and Public Relations Strategies to Advance Sustainable Development: Approaches, Frameworks, and Tactics in Modern Conditions(Grassroots Journal of Natural Resources, 2024) Nykoliuk, Tamara; Mialkovska, LiudmylaThe use of media and PR materials in the modern context of gamification and interactive communication actively engages audiences in complex sustainable development issues. The research aims to analyze the strategies, models, and methods of media and PR technologies for promoting the principles of sustainable development in society. A combined approach was used, incorporating thematic case studies and secondary data analysis, to examine the impact of media and PR technologies on sustainable development. The study focused on recent media and PR technologies and data from twenty-four countries on public trust in media and its dynamics in Ukraine from 2020 to 2024. The article highlights the potential of PR and media campaigns to influence individual and corporate actions, offering strategies to optimize their impact in promoting sustainable development. We discussed the strategies and formats for successfully applying media and public relations technologies to advance the principles of sustainable development. The study examines practical examples of implementing media and public relations projects that utilize innovative communication tools for achieving the Sustainable Development Goals. It analyses the level of trust in media resources worldwide and the dynamics of trust in media in Ukrainian society. The research emphasizes the importance of media in raising environmental awareness, promoting sustainable business practices, and supporting the United Nations' Sustainable Development Goals (SDGs).