THE LANGUAGE OF INCLUSION IN THE MODERN MEDIA SPACE: CHALLENGES AND PROSPECTS

Abstract

The article analyses the image of inclusion in the contemporary Volyn media, traces how the media shape the attitude of society to the phenomenon of inclusion. Attention is focused on the problem of ethics of inclusion in the media, on the responsibility of journalists for the formation of a tolerant society. It is established that the media space has a significant impact on social integration. The key trends in the representation of people with disabilities in the Volyn media are considered. Positive practices, challenges and manipulative strategies that influence the formation of inclusive discourse are analysed. Special attention is paid to the impact of public initiatives on changing media content and developing a more tolerant information environment.