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Greenwashing as a Challenge to Sustainable Development: Impact on Business Competitiveness
(Вінниця : ВНТУ, 2025) Kuzmаk, Oleh; Kuzmak, Olena
The article explores the phenomenon of greenwashing as a threat to sustainable development and business competitiveness. It analyzes the main causes, consequences, and modern approaches to preventing ecological manipulation. Special attention is given to innovative technologies' role in ensuring environmental initiatives' transparency.
Financial compliance as a tool to ensure the sustainable development of business in the digital economy
(Вінниця : ВНТУ, 2025) Kuzmаk, Oleh; Kuzmak, Olena
The article examines financial compliance as a key instrument for ensuring sustainable business development in the digital economy. It explores the increasing regulatory requirements, the role of ESG criteria, and the impact of financial process digitalization on compliance mechanisms. Special attention is given to the role of automated compliance tools, artificial intelligence, and RegTech solutions in enhancing transparency, mitigating financial risks, and improving corporate governance. The study highlights the importance of integrating compliance systems with financial monitoring and risk management processes to strengthen business resilience and long-term competitiveness.

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