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Item type:Наукова стаття, Optimizing Social Interaction through Digital Tools: Methodological Approaches and Practical Applications of Information Systems(2026) Visyn, Valentyn; Martyniuk, Yaroslava; Maiboroda, Oksana; Haponchuk, Olena; Silvestrova, Oksana; Sushyk, IrynaToday's digital technologies have changed the way people interact with each other, leading to big advances in mobile technology and trustworthy online databases. Bibliographic synthesis, statistical analysis, and structured organization and interpretation of the data that was collected were some of the methods used in the study. A database of social media platforms and official online resources was processed. The analysis was supplemented by research on the integration of modern psychosocial strategies into the formation of public discourse and initiatives to increase transparency. Special emphasis was placed on assessing the adaptive processes necessary for the use of information and communication tеchnologies in socio-economically disadvantaged regions. The results of the study showed that the prevailing methodological approaches are characterized by targeted communication strategies, effectively charged rhetoric, the influence of social validation, dynamic content presentation, and heterogeneous effectiveness of digital platform deployment. Combined with psychosocial and sociocultural principles, these approaches contribute to the emergence of adaptive social structures that develop in analytically sound ways. At the same time, excessive emphasis on cognitive and behavioral factors emphasizes the limitations of exclusively textual articulation of strategy - a phenomenon within the concept of "spelling postmodernism", which reflects potential vulnerabilities for the integrity of cybernetic systems. Research on contemporary communication processes has revealed a deficit of autonomy of operational mechanisms, which are contrasted with the background of developing institutional paradigms. We believe that these should be constantly improved and adapted to keep communication tactics and government programs more effective.Item type:Наукова стаття, Communication Strategies in the Social Sphere: Tactics and Information and Communication Technologies(2025) Visyn, Valentyn; Martyniuk, Yaroslava; Maiboroda, Oksana; Haponchuk, Olena; Silvestrova, Oksana; Sushyk, IrynaIntroduction: Digital technologies are transforming communication and social interaction, and information and communication technologies are becoming vital tools for solving social problems and improving access to information. They promote effective interaction between the state and citizens, improving the quality of social services and governance. Objectives: The study aims to analyse and develop effective communication strategies and tactics to improve social interaction. It also aims to study the role of information and communication technologies (ICT) in access to social services, engaging citizens in initiatives, and optimising information exchange between government agencies and the public. Methods: The study uses analytical and systematic methods and statistical analysis to assess the effectiveness of strategies. The analysis of social media and official websites revealed the main communication topics and areas of application of social and psychological technologies in forming communication strategies in the social sphere. Results: It was found that developing new communication models is essential for improving information exchange, engaging citizens in social initiatives, and adapting policies based on feedback. Social media and participatory approaches allow for more effective audience engagement, while artificial intelligence and data analysis help manage communications. Media literacy training stimulates critical thinking, and ICTs significantly impact social group interaction, especially in low-income countries. Conclusions: The study confirmed that effective communication strategies are vital in improving interaction between social groups and organisations. The use of ICTs and participatory methods contributes to transparency, accessibility, and engagement of citizens in social initiatives. Strategic planning, adaptation of messages for different audiences, personal stories and data increase the credibility of initiatives.Item type:Наукова стаття, Digital Marketing Communications Strategies and Social Media within a Competitive Educational Landscape: Experiences from Europe(Ontario: International Development Agency, 2025) Visyn, Valentyn; Mialkovska, Liudmyla; Zabiiaka, Iryna; Lorvi, Iryna; Haponchuk, Olena; Hubina, АllaDigital marketing research has become relevant in the European educational space because of heightened competition among universities and a fast-paced digital transformation of the educational process. The purpose of this article is to analyze digital marketing communication strategies that European educational institutions apply amid cut-throat competition and measure the effectiveness of those strategies according to the level of digital literacy of the local populations. The research methodology consists of open statistical data analysis and classification of communication strategies, plus an inquiry into the primacy of adoption of digital technologies into marketing campaigns run by European educational institutions. Altogether, the study shows a predominant trend of the deployment of omnichannel strategies, personalized advertising, video marketing, influencer marketing, and automated CRM systems to attract students and retain their loyalty. The findings confirm the notion that in western countries with high digital literacy the marketing executor would be an automated system, whereas the simpler marketing tools would predominate in Southern and Eastern Europe. Within the article are discussed some issues for European educational institutions working in the field of digital marketing, which relate notably to the adaptation of strategies to appeal to different target audiences and the introduction of innovative technologies into the educational process. The suggested solutions to optimize digital marketing campaigns call for personalizing campaigns, social networks, gamification, and greater opportunities with AI. Practically, this work aids the formulation of effective communication strategies, which may help boost the competitiveness of European universities. Further research should therefore focus on estimating the long-term influence of digital marketing in relation to the development of the educational institutes and attracting international students.Item type:Наукова стаття, Prevention of criminal offences in the field of transport infrastructure operation(2025) Riabykh, Nataliia; Visyn, Valentyn; Bodak, Volodymyr; Dubytskyi, OleksandrThe article proposes promising guidelines and original solutions for determining a modern strategy for preventing criminal offenses in the field of transport infrastructure operation both at the conceptual level and at the level of torts against road safety and the operation of vehicles. The authors formulate the concepts of transport infrastructure and transport safety. It is noted that the Criminal Code of Ukraine in various sections contains socially dangerous acts related to the field of transport infrastructure operation.