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Features of the development of the modern digital technology market
(Lutsk : LNTU, 2024-09-05) Liutak, Olena; Baula, Olena; Voitenko, Iryna; Protsyk, Viktor; Hrytsai, Oleksandr
The modern digital technology market is transforming under the influence of external externalities and internal dynamics of its development. The purpose of the article was to substantiate scientific and practical recommendations on the peculiarities of Ukraine’s integration into the global digital technology market and to develop proposals for intensifying these processes. The study used logical, retrospective analysis, the dialectical method, synthesis, classification, grouping and generalisation of data, tabular and graphical methods, the method of scientific abstraction and explication, quantitative and qualitative comparison. The article examined the theoretical foundations of the global digital technology market, namely, the theoretical aspects of the modern service market and its structural elements, methodological approaches to the integration of countries into the global digital technology market. Based on an assessment of the research of leading scholars, it was formed the structure of the modern digital technology market, the structural elements of which are software and hardware, network technologies and telecommunications, Internet services, IT education and training, media and entertainment, social networks and communications, e-commerce, security information technologies, IT consulting and services. Was identified the rapid dynamics of the global IT services market, in particular, in 2016 its volume was USD 0.87 trillion, and in 2024 it will reach USD 1.36 trillion, which is 1.56 times more. Was assessed the role of Ukraine in the global digital technology market, analysed the trends and structure of the global market development, and studied the level of development of the Ukrainian digital technology market in the context of globalisation. It is determined that the growth rate of the IT services market in 2016-2021 was quite significant and increased from USD 306.4 million in 2016 to USD 477 million in 2021. The article described the institutional support for the development of the Ukrainian digital technology market in modern conditions and identified the priority areas for Ukraine’s integration into the global digital technology market. The practical significance of the study is to identify trends, structure and dynamics of the modern digital technology market in Ukraine and the world, and to focus on developing a system of measures to promote the development of the information and communication technology market.
Optimising the focus of digital technologies in the context of implementing a sustainable development strategy for the international business environment
(Metascience, 2024-06-01) Liutak, Olena; Baula, Olena
The active spread of digital technologies shapes the pace of dynamics and trends in the development of the international business environment: on the one hand, the flexibility of the business sphere is increasing, on the other hand, new challenges are emerging for the stability of the business environment, the competitiveness of traditional sectors of the economy, including economic and information security. The purpose of the article was to study the digital innovation activity of the business environment by comparing and modelling the impact of independent variables on the gross domestic product of the EU and Ukraine. The methodological basis used in the study was the tools of economic-mathematical and correlation analysis, comparative, quantitative, tabular analysis and synthesis, SWOT analysis. The article conducted a comparative analysis of the value of indicators of international rankings reflecting the level of digital development of the Visegrad countries and Ukraine for 2017-2023; assesses the digital and technological components of the overall international competitiveness ranking of Ukraine, Poland, the Czech Republic, Hungary and Slovakia. By using econometric analysis, the use of a linear dependence function that descibed in detail the dynamics of economic development was substantiated; a multifactorial economic and mathematical model was built to determine the strength of the relationship between the indicators of digital and innovative business activity in Ukraine and the main macroeconomic indicator is GDP; a SWOT analysis of the impact of digitalisation on the achievement of global sustainable development goals by the international business environment was carried out; the directions of the new focus of digital technologies in the context of real-world development were substantiated. The practical significance of the results lies in the fact that the main scientific provisions have been brought to the level of methodological developments that can be used by: business entities – when choosing to use digital technologies, increasing their own competitiveness in the international arena; entities generating innovations – when developing digital innovations, developing innovation hubs; government authorities – when developing a regulatory framework for the implementation of digital innovations to achieve global sustainable development goals, development of digital infrastructure, and regulation of investment operations

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