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Item type:Наукова стаття, Запобігання злочинам у сфері транспорту через вдосконалення містобудівного планування(Київ, 2025) Riabykh, NataliiaThe article investigates the relationship between urban planning features and the crime level in Ukraine's transport sector. The research results showed that despite the development of technical security means and strengthened law enforcement control, the effectiveness of crime prevention remains insufficient. In this regard, the necessity of a systematic approach is substantiated, which includes architectural and planning solutions as an integral element of a preventive strategy. Based on the analysis of international experience and adaptation of the "Crime Prevention Through Environmental Design" concept to Ukrainian realities, the authors reveal the potential of urban planning tools in forming a safe transport environment. It is important to note that special attention is paid to lighting transport hubs, organizing pedestrian flows, visual surveillance, and creating open spaces that promote natural supervision. The authors analyze the legislative support for integrating security principles into urban planning and identify gaps in the regulatory framework. Additionally, the paper presents the results of sociological research on the perception of transport infrastructure safety by different population groups, allowing for consideration of the needs of the most vulnerable categories of transport users. It was found that the authors proposed a model for assessing transport infrastructure's safety, including quantitative and qualitative indicators. Thus, using several Ukrainian cities as examples, the possibilities of applying the developed recommendations are demonstrated, and the potential socio-economic effect of their implementation is calculated. On the other hand, the article contains specific proposals for improving state building codes, mechanisms of public control, and stimulating private investment in secure infrastructure. At the same time, the research materials can be used in developing urban planning documentation, improving educational programs for training specialists in urban planning and transport planning, and forming strategies for the sustainable development of settlements in Ukraine. However, it should be taken into account that the effectiveness of the proposed measures depends on a comprehensive approach to their implementation.Item type:Матеріали конференцій, Greenwashing as a Challenge to Sustainable Development: Impact on Business Competitiveness(Вінниця : ВНТУ, 2025) Kuzmаk, Oleh; Kuzmak, OlenaThe article explores the phenomenon of greenwashing as a threat to sustainable development and business competitiveness. It analyzes the main causes, consequences, and modern approaches to preventing ecological manipulation. Special attention is given to innovative technologies' role in ensuring environmental initiatives' transparency.Item type:Наукова стаття, BEHAVIORAL TRAPS IN SUSTAINABLE BUSINESS MANAGEMENT: A MARKETING DIMENSION(Луцьк : Вежа-Друк, 2025-10-31) Kuzmаk, OlehIntroduction. In the contemporary context of globalization, energy transitions, and climate challenges, business organizations face increasing pressure to translate declarative sustainable development principles into actionable corporate practices. Despite the growing adoption of international reporting standards, such as ISSB and CSRD, the effectiveness of ESG strategies is often constrained by managerial behavioral factors and cognitive biases. Understanding these behavioral barriers is critical for enhancing the efficiency of sustainability initiatives and aligning them with corporate marketing objectives. The purpose of the article. This study aims to identify the key behavioral traps that influence the implementation of sustainable business strategies and to examine their implications within the marketing context of corporate management. The focus is on how cognitive biases and decision-making patterns hinder the adoption of ESG initiatives, affecting both organizational performance and stakeholder trust. Methods. The research is grounded in a comprehensive review of contemporary scientific literature, international regulatory frameworks, and corporate sustainability cases. Methodologically, the study employs systematization, content analysis, comparative assessment, and structural-functional analysis. This integrated approach enables the identification of cognitive biases and managerial practices embedded in marketing communications, which serve as behavioral barriers to the effective implementation of ESG programs. Results. The findings reveal that several behavioral traps are prevalent in corporate decision-making, including status quo bias, short-termism, the attitude-behavior gap, moral licensing, herd behavior, and ethical blindness. These traps reduce firms’ readiness for innovative transformations, slow down the adoption of green technologies, and undermine stakeholders’ confidence in ESG reporting. To mitigate these barriers, the study proposes a set of strategic instruments: transition roadmaps, long-term incentives for managers, transparent communication mechanisms, the cultivation of a culture of responsibility, and the application of behavioral economics principles in marketing strategies. Conclusions. Behavioral traps constitute hidden risks to sustainable business development that cannot be fully addressed through regulatory compliance alone. Effective management requires the integration of institutional and behavioral approaches, enabling companies to enhance the performance of ESG strategies, strengthen stakeholder trust, and secure sustainable competitiveness. The study highlights the critical role of marketing-oriented behavioral interventions in overcoming psychological and organizational constraints, thus fostering more resilient and socially responsible business practices.Item type:Наукова стаття, Financial compliance as a driver of customer loyalty and sustainable development in the digital economy(Острог : НаУОА, 2025-09) Kuzmak, Olena; Kuzmаk, OlehIn the digital economy, financial compliance is transforming from a formal regulatory instrument into a strategic resource that fosters customer loyalty and sustainable development. The relevance of this study is driven by the strengthening of international standards (GDPR, AML, ESG), the growing role of FinTech and RegTech, and the increasing need for companies to enhance transparency and customer trust. The purpose of the article is to analyze financial compliance as a driver of customer loyalty and sustainable development in the context of digitalization. The objectives include examining the role of RegTech solutions, the integration of ESG principles, and their impact on corporate reputation and competitiveness. The research is based on the analysis of academic literature, empirical data, consulting reports (KPMG, The Business Research Company), and case studies of international and Ukrainian financial institutions (N26, PrivatBank, ING). A systemic approach is applied to assess the interrelation between compliance, technologies, and customer experience. Financial compliance, supported by RegTech technologies (AI, blockchain), reduces data processing time by 40-50% and increases customer loyalty by 60% through the optimization of KYC/AML procedures. The integration of ESG principles contributes to a 20% reduction in customer complaints and growth in NPS (e.g., ING: +4-10 points). Practical cases confirm that compliance strengthens corporate reputation and competitiveness. Financial compliance in the digital economy is not only a tool for regulatory conformity but also a strategic resource that builds trust, transparency, and business sustainability. It is recommended to integrate compliance into marketing strategies to strengthen competitive positioning. Future research prospects include the development of methodologies for assessing the impact of compliance on customer loyalty and the analysis of industry-specific differences in its implementation.Item type:Монографія, Digital Transformation to the Efficiency and Sustainability of Cities(Springer, Cham, 2025-02-25) Kuzmаk, Oleh; Kuzmak, Olena; Stepura, Tetiana; Lorvi, IrynaThe article discusses the importance of digital transformation in achieving increased efficiency and sustainability of cities in the modern world. The main objective of the work is to explore the potential of digital transformation, assess the institutional prerequisites for its development, the concept of smart cities, trends, challenges, and vectors of digital transformation development, and its impact on enhancing the efficiency and sustainability of cities. The relevance of addressing the stated problem lies in the fact that urban population growth, changes in the economy, technological progress, and environmental issues pose complex challenges for cities, and digital technologies can provide solutions for managing transportation, energy supply, waste management, and improving access to information and services for residents. This publication highlights key aspects of transformative changes and digital integration processes, the role of information and communication technologies in public life. An attempt has been made to provide a systematic exposition of the main advantages of using information and communication technologies as a tool for shaping a smart society, implementing the concept of a smart city, and democratic state development. It is found that the main challenges on the path of digital transformation include the lack of a unified approach at the state and local levels, unsatisfactory development of digital infrastructure, inadequate level of automation and digitization of government services, lack of digital literacy among the population and local government officials, and the presence of digital «Inequality» among the population. The research concludes that the use of advanced digital technologies can be a key tool in achieving the strategic development goals of cities, particularly in the context of Sustainable Development Goals.Item type:Наукова стаття, Управління корпоративними проектами з переробки відходів(Київ : Гельветика, 2025) Хілуха, Оксана Анатоліївна; Савич, Юрій ІвановичУ цій статті розглядаються різні типи відходів, а також ефективні методи їхньої переробки, які можуть зменшити шкоду для довкілля. Висвітлюється важливість міцної економічної та правової бази для управління відходами, яка може сприяти впровадженню сталих практик і збереженню ресурсів. Розробляється стратегія корпоративного проекту з переробки відходів. Аналізується зарубіжний досвід впровадження корпоративних проектів з переробки відходів, на основі якого формуються проекти з переробки відходів, які є актуальними для вітчизняної економіки. У цій статті представлено комплексний аналіз сучасних методів управління та переробки відходів, з акцентом на їхніх екологічних, економічних та соціальних наслідках. Завдяки інтеграції технологічних інновацій зі стратегічним плануванням, дослідження пропонує новий погляд на досягнення сталого управління відходами. Дослідження робить внесок у ширший дискурс щодо збереження навколишнього середовища та ефективності використання ресурсів, забезпечуючи основу для майбутніх досліджень у цій галузі.Item type:Наукова стаття, Integration of international eco-financing mechanisms into the insurance management system in the context of ESG and sustainable development(Одеса : Гельветика, 2025-07) Ishchuk, Lesia; Polishchuk, VadymThe article considers the issue of introducing eco-financing mechanisms into the field of insurance management, taking into account ESG principles and sustainable development goals. The authors prove that the traditional role of insurance as a compensatory instrument is no longer sufficient – instead, its strategic importance in systemic risk management, in particular environmental and social, is being actualized. It is substantiated that the integration of environmental financial instruments allows insurance companies not only to respond more effectively to the challenges of climate change, but also to form new competitive advantages. International approaches to ESG adaptation of insurance companies are analyzed, including cases of using "green" insurance and an ecosystem approach to risk management. Particular attention is paid to the transformational role of the insurance sector in the conditions of Ukrainian realities.Item type:Наукова стаття, Financial sustainability of households in the context of development of investment in "green" financial markets(Одеса : Гельветика, 2025-09) Polishchuk, Vadym; Ishchuk, LesiaThe research investigates how Ukrainian households maintain financial stability through investments in “green” financial markets which serve as a vital transformation factor under climate threats and economic instability. The expansion of green finance provides households with new investment possibilities which unite financial returns with social and environmental benefits. The research analyzed worldwide trends in green bond markets together with ESG integration and household investment patterns. The proposed strategic guidelines include establishing a national taxonomy of sustainable activities and developing accessible green bonds and tax incentives and financial literacy programs and digitalization of green finance. Green investments serve as dual-purpose instruments which help investors grow their capital while leading sustainable recovery efforts.Item type:Наукова стаття, MODELLING OF NATIONAL ECONOMIC DEVELOPMENT IN THE CONTEXT OF ENSURING SUSTAINABLE DEVELOPMENT AND HUMAN CAPITAL PROGRESS(Чайки : ФІНТЕХАЛЬЯНС, 2025-06-30) Svynarenko, Dmytro; Лютак, Олена Миколаївна; Баула, Олена Вікторівна; Ivantsov, Serhii; Zhydyk, AndriyThe sustainable development of a national economy is a central concept in modern public governance, aiming to ensure a balanced interplay between economic growth, social equity, and environmental sustainability. This study seeks to develop theoretical and methodological approaches, alongside practical tools, for modelling and forecasting sustainable economic development. Particular attention is given to the role of human capital as a critical driver that enhances labour productivity, innovation capacity, and resource efficiency. The article highlights key challenges in implementing sustainable development models: the lack of integrated modelling frameworks, insufficient and low-quality data, the pace of global change, the absence of clear methodologies, and limited innovation activity. An econometric model is constructed to evaluate the impact of sus-tainability components on GDP as a core macroeconomic indicator. The model incorpo-rates economic, social, and environmental variables, emphasizing human capital as a mediating factor. Two-variable trend analyses are used to explore relationships between real GDP and selected indicators. The study identifies the most influential factors as the Consumer Price Index (%), State Budget Deficit (UAH million), Minimum Wage (UAH), Share of Renewable Energy in Total Supply (%), and Energy Consumption from Wind and Solar Sources (thousand tons of oil equivalent). Correlation and determination co-efficients are calculated to quantify these relationships. GDP forecasting is conducted using logarithmic, exponential, and power regression models. Based on the findings, the paper outlines strategic directions for promoting sustainable development in Ukraine, focusing on economic, environmental, and social dimensions through the ad-vancement of human capital. The research methodology combines a systemic and in-terdisciplinary approach, employing tools such as comprehensive factor analysis, stra-tegic planning, and econometric modelling using the Data Analysis and Regression toolkit.