Факультет цифрових, освітніх та соціальних технологій
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Item type:Наукова стаття, SOCIAL NETWORKS AS A COMMUNICATION ENVIRONMENT FOR YOUNG PEOPLE: INFORMATION THREATS AND EUROPEAN APPROACHES(2026-01) Mialkovska, Liudmyla; Zabiiaka, Iryna; Pylypiuk, Larysa; Litkovych, Yuliia; Dolozhevska, LiudmylaThe aim of the study is to identify linguistic tools for creating information risks in the interpersonal interaction of young people in the field of social networks and to find ways to develop adjusted countermeasures based on the European experience in the field of media literacy. The study was characterized by an interdisciplinary strategy that combined typological analysis of linguistic phenomena, mechanistic representation of cognitive processes, and comparative analysis of European media education practices. The research is based on the synthesis of forty-six scientific publications, archives of fact-checking organizations, and official documents of the European Commission. Еhe three most serious risk profiles among young people were identified: emotional and psychological, cognitive and cultural, and digital and legal. It was found that the combination of emojis with youth slang constitutes the highest risk index, reaching a value of 0.92 conventional units. By increasing the level of intra-sentence code-switching by 34 percent, young people tend to believe highly questionable sources more than neutral messages. TikTok video memes proved to be the most effective in spreading disinformation among young people, reaching a score of 8.1 conventional units due to a combination of 96% spread rate and only 28% critical reflection on the content. Adolescents aged 13-16, who have an emotionally impulsive personality type and low digital literacy, demonstrate a total risk of 7.8 conventional units and are the most vulnerable group.ь The effectiveness of such an adaptation as the model of European media literacy strategies implemented in Ukraine has the potential to be 69.8-85.1% of international standards. The results of the study are used to formulate a theoretical framework focused on the development of individual educational activities aimed at combating disinformation, which would take into account the communicative behavior of adolescents in the bilingual sphere of the Ukrainian population. © (2026), (Little Lion Scientific). All rights reserved.Item type:Наукова стаття, Aspects of effective communication (european experience): digital, informational, and sociolinguistic dimensions(2024-09-24) Mialkovska, Liudmyla; Cherneta, Svitlana; Zabiiaka, Iryna; Maiboroda, Oksana; Silvestrova, OksanaIntroduction: The modern era of digital technologies and globalization has brought about significant transformations in communication methods. This article explores how digital, informational, and sociolinguistic dimensions influence the processes of effective communication, focusing particularly on European experiences. Objective: The objective of this study is to analyze the impact of digital transformation, information transparency, linguistic diversity, and cultural adaptation on effective communication in modern European society. The research aims to uncover both the benefits and challenges posed by these factors in the context of communication processes. Methods: This research employed a theoretical approach, synthesizing a wide range of literature and conducting psychological and sociolinguistic analyses. Comparative methods were used to assess different strategies of communication in European contexts, while particular attention was paid to understanding how digitalization and sociolinguistic factors interact. Results: The findings suggest that digitalization enhances accessibility and the speed of communication but introduces challenges, such as the digital divide and data protection issues. Information transparency and accessibility have been identified as crucial in building trust and ensuring the effective exchange of information. Moreover, sociolinguistic factors, especially cultural and language adaptation, have proven essential for effective intercultural communication in Europe.Item type:Наукова стаття, Social Networks as a Linguistic Environment: A Study of Communicative Manifestations in Cultural-Linguistic and Cognitive Contexts(Lengua y Habla, 2026) Mialkovska, Liudmyla; Zabiiaka, Iryna; Pylypiuk, Larysa; Bondar, Tetiana; Tykha, LarysaThis article explores the communicative features of the Ukrainian language on social networks within the broader context of linguistic adaptation and cultural identity development. The study aims to identify trends in the linguistic behavior of Ukrainian users and to organize new forms of multimodal discourse in a globalized environment. The methodology combines corpus linguistics, multimodal discourse analysis, and critical examination of social media texts. The empirical data consists of 40 authentic posts and comments in Ukrainian, published in 2025 on Instagram, Facebook, and Twitter. Findings highlight three main linguistic and cognitive processes: speech compression focusing on acronymization (35%), text creolization through expressive use of emojis (42%), and multimodal semantic integration within consistent models (48%). The linguistic and cultural analysis identified markers of glocalization: national-specific (30%), professional-discursive (28%), and generational-subcultural (25%). The communication strategy typology revealed five main types, with informative (30%) and phatic (25%) strategies being the most common. The study demonstrates the development of new linguistic and cognitive skills among users and illustrates the dynamics of digital Ukrainization, showing how global digital trends are culturally adapted to local Ukrainian linguistic codes, thereby reinforcing identity and community.Item type:Наукова стаття, Social networks as a communication environment for young people: Information threats and European approaches(2026-02-28) Mialkovska, Liudmyla; Zabiiaka, Iryna; Sternichuk, Vita; Pylypiuk, Larysa; Litkovych, Yuliia; Dolozhevska, LiudmylaThe aim of the study is to identify linguistic tools for creating information risks in the interpersonal interaction of young people in the field of social networks and to find ways to develop adjusted countermeasures based on the European experience in the field of media literacy. The study was characterized by an interdisciplinary strategy that combined typological analysis of linguistic phenomena, mechanistic representation of cognitive processes, and comparative analysis of European media education practices. The research is based on the synthesis of forty-six scientific publications, archives of fact checking organizations, and official documents of the European Commission. Еhe three most serious risk profiles among young people were identified: emotional and psychological, cognitive and cultural, and digital and legal. It was found that the combination of emojis with youth slang constitutes the highest risk index, reaching a value of 0.92 conventional units. By increasing the level of intra-sentence code-switching by 34 percent, young people tend to believe highly questionable sources more than neutral messages. TikTok video memes proved to be the most effective in spreading disinformation among young people, reaching a score of 8.1 conventional units due to a combination of 96% spread rate and only 28% critical reflection on the content. Adolescents aged 13-16, who have an emotionally impulsive personality type and low digital literacy, demonstrate a total risk of 7.8 conventional units and are the most vulnerable group.ь The effectiveness of such an adaptation as the model of European media literacy strategies implemented in Ukraine has the potential to be 69.8-85.1% of international standards. The results of the study are used to formulate a theoretical framework focused on the development of individual educational activities aimed at combating disinformation, which would take into account the communicative behavior of adolescents in the bilingual sphere of the Ukrainian population.Item type:Наукова стаття, Linguistic and pragmatic aspects of communication in the modern media world(Malaysia: University of Technology Malaysia, 2024-05-07) Kyseliuk, Nataliia; Mialkovska, Liudmyla; Sternichuk, Vita; Yanovets, Anzhelika; Hubina, Alla; Zabiiaka, Iryna; Kriukova, YuliyaTaking into account the purposeful activity of modern man, his acquisition of enormous masses of information during a short period, the communication aspect of communication in the business sphere has gradually turned from a means of enjoyment, length, and unhurried language interaction into a means of accurate, short and simultaneous full communication of a problem, initiative, proposal. Communication pragmatics came to the aid of such language transformations. The article proves that pragmalinguistics studies speech communication as a manifestation of speech activity – purposeful influence on each other (persuasion, persuasion, request for information, etc.) using language. To achieve their communicative goals, depending on the context and situation, their communicative roles, the speaker and the addressee use certain speech acts (written as sentences) corresponding to these goals – stating facts, encouraging action, etc. It is scientifically determined that the emergence of ecolinguistics is due to the need to solve the problems of interaction between language, man and nature. It is indicated that it covers extremely diverse research that reflects the importance of environmental issues in society. The attention given to issues of environmental protection at all levels of society, and as a result, the relevance of environmental issues, as well as the peculiarities of communication in the field of environmental protection, allow us to distinguish a separate type of discourse - ecological, which is characterized by the constant addition of the ecological glossary, the emergence of special axiological units, the presence of separate status.Item type:Наукова стаття, Aspects of effective communication (European experience): digital, informational, and sociolinguistic dimensions(Buenos Aires, 2024-09-24) Mialkovska, Liudmyla; Cherneta, Svitlana; Zabiiaka, Iryna; Maiboroda, Oksana; Silvestrova, OksanaIntroduction: the modern era of digital technologies and globalization has brought about significant transformations in communication methods. This article explores how digital, informational, and sociolinguistic dimensions influence the processes of effective communication, focusing particularly on European experiences. Objective: the objective of this study is to analyze the impact of digital transformation, information transparency, linguistic diversity, and cultural adaptation on effective communication in modern European society. The research aims to uncover both the benefits and challenges posed by these factors in the context of communication processes. Method: this research employed a theoretical approach, synthesizing a wide range of literature and conducting psychological and sociolinguistic analyses. Comparative methods were used to assess different strategies of communication in European contexts, while particular attention was paid to understanding how digitalization and sociolinguistic factors interact. Results: the findings suggest that digitalization enhances accessibility and the speed of communication but introduces challenges, such as the digital divide and data protection issues. Information transparency and accessi bility have been identified as crucial in building trust and ensuring the effective exchange of information. Moreover, sociolinguistic factors, especially cultural and language adaptation, have proven essential for effective intercultural communication in Europe. Conclusions: the study concludes that successful communication strategies must incorporate digital, informational, and sociolinguistic aspects, particularly in multilingual and culturally diverse contexts. Awareness and adaptation to cultural norms and linguistic nuances are vital for creating more effective communication practices in both international and local interactions. Practical recommendations include focusing on cultural sensitivity and data transparency to further enhance communication processes.