Факультет цифрових, освітніх та соціальних технологій
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Item type:Наукова стаття, Linguistic and pragmatic aspects of communication in the modern media world(Malaysia: University of Technology Malaysia, 2024-05-07) Kyseliuk, Nataliia; Mialkovska, Liudmyla; Sternichuk, Vita; Yanovets, Anzhelika; Hubina, Alla; Zabiiaka, Iryna; Kriukova, YuliyaTaking into account the purposeful activity of modern man, his acquisition of enormous masses of information during a short period, the communication aspect of communication in the business sphere has gradually turned from a means of enjoyment, length, and unhurried language interaction into a means of accurate, short and simultaneous full communication of a problem, initiative, proposal. Communication pragmatics came to the aid of such language transformations. The article proves that pragmalinguistics studies speech communication as a manifestation of speech activity – purposeful influence on each other (persuasion, persuasion, request for information, etc.) using language. To achieve their communicative goals, depending on the context and situation, their communicative roles, the speaker and the addressee use certain speech acts (written as sentences) corresponding to these goals – stating facts, encouraging action, etc. It is scientifically determined that the emergence of ecolinguistics is due to the need to solve the problems of interaction between language, man and nature. It is indicated that it covers extremely diverse research that reflects the importance of environmental issues in society. The attention given to issues of environmental protection at all levels of society, and as a result, the relevance of environmental issues, as well as the peculiarities of communication in the field of environmental protection, allow us to distinguish a separate type of discourse - ecological, which is characterized by the constant addition of the ecological glossary, the emergence of special axiological units, the presence of separate status.Item type:Наукова стаття, Aspects of effective communication (European experience): digital, informational, and sociolinguistic dimensions(Buenos Aires, 2024-09-24) Mialkovska, Liudmyla; Cherneta, Svitlana; Zabiiaka, Iryna; Maiboroda, Oksana; Silvestrova, OksanaIntroduction: the modern era of digital technologies and globalization has brought about significant transformations in communication methods. This article explores how digital, informational, and sociolinguistic dimensions influence the processes of effective communication, focusing particularly on European experiences. Objective: the objective of this study is to analyze the impact of digital transformation, information transparency, linguistic diversity, and cultural adaptation on effective communication in modern European society. The research aims to uncover both the benefits and challenges posed by these factors in the context of communication processes. Method: this research employed a theoretical approach, synthesizing a wide range of literature and conducting psychological and sociolinguistic analyses. Comparative methods were used to assess different strategies of communication in European contexts, while particular attention was paid to understanding how digitalization and sociolinguistic factors interact. Results: the findings suggest that digitalization enhances accessibility and the speed of communication but introduces challenges, such as the digital divide and data protection issues. Information transparency and accessi bility have been identified as crucial in building trust and ensuring the effective exchange of information. Moreover, sociolinguistic factors, especially cultural and language adaptation, have proven essential for effective intercultural communication in Europe. Conclusions: the study concludes that successful communication strategies must incorporate digital, informational, and sociolinguistic aspects, particularly in multilingual and culturally diverse contexts. Awareness and adaptation to cultural norms and linguistic nuances are vital for creating more effective communication practices in both international and local interactions. Practical recommendations include focusing on cultural sensitivity and data transparency to further enhance communication processes.