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Sustainable development of enterprises of the tourist and recreational complex and its impact on socio-economic processes in Ukraine
(2024-10-24) Ivanov, Andrii; Tkachenko, Tetiana; Boryslavskyi, Ihor; Poliakov, Ihor; Sheiko, Yuliia
The article examines the specifics of ensuring the sustainable development of enterprises of the tourist and recreational complex in Ukraine as a critical factor contributing to the formation of a balance between the state’s economic, social and ecologicalinterests. It was determined that the development of this sector of the economy increases the level of employment and contributes to the growth of incomes of local communities and the expansion of infrastructure, which positively affects the socio-economic processes in the country. Strategies that ensure the long-term competitiveness of tourism enterprises are studied, particularly implementing environmental standards, optimising resources and integrating digital technologies into business processes. The importance of innovations in the tourism sector, which contribute to minimising the negative impact on the environment and increasing the efficiency of tourism and recreation enterprises, has been proven. The problems and challenges faced by the industry’s enterprises in conditions of economic instability, as well as their potential contribution to sustainable economic growth andsocial cohesion, are considered. The need to develop effective management solutions has been proven to ensure the sustainable development of Ukraine’s tourist and recreational complex.
Approach to formation of enogastronomic tourism based on the geographical indication system
(2023) Matviichuk, Liudmyla; Lepkyi, Mykhailo; Dashchuk, Yulia; Sydoruk, Svіtlana; Mezentseva, Inna
Changes in the tourism sector are the reasons for the development and implementation of adequate approaches to formation of unique enogastronomic tourist routes, related to the use of geographical indication system as a means of individualizing subjects of tourism. Currently, there are counterfeit tourism products labeled with well-known names of geographical regional objects. The significance of the geographical indications in enogastronomic tourism becomes increasingly apparent in terms of intense competition between the regions in the country and on the international tourism market. The objective of the research was to develop theoretical and methodological foundations, scientific and practical recommendations for creating a formation approach to enogastronomic tourist routes based on the geographical indication system. In the research, we used the comprehensive method- ological approach, based on the application of the following research methods: generalization and systematization (to determine the essentials of geographical indications); calculation and analytical (to analyze the conditions of geographical indications registration); process approach (for development of new enogastronomic tourist routes); program-targeted approach (for the algorithm of formation of enogastronomic tourist routes); tabular methods (for presentation of the material). We analyzed the definition of «ethnographic tourism», identified the key problems of registration of geographical indications in Ukraine, proposing a formation approach to enogas- tronomic tourist routes based on the system of geographical indications. In our study, we considered using the European experience in the effective implementation of geographical indications in the Ukrainian regions. The formation approach to enogastronomic tourist routes based on the geographical indications system is proposed, which allows combining national history and culture, traditions of preparing local dishes and drinks, presenting them as a complex tourist product of a certain region.
Tools for balanced development of hospitality industry entities in the post-war period
(2025) Zubekhina, Tetiana; Matviichuk, Liudmyla; Sheiko, Yuliia; Polishchuk, Vitalii; Panova, Anastasiia
The article provides a comprehensive analysis of the current state and development prospects of Ukraine’s hospitality industry amid the full-scale war. The authors highlight the devastating impact of military aggression on the hotel and restaurant sector and the tourism industryoverall: infrastructure destruction, business closures, workforce shortages, and the collapse of both domestic and international tourism. At the same time, the sector has demonstrated notable resilience and adaptability, not only surviving under extreme conditions but also shifting operations to support civilians and engage in volunteer efforts.A significant part of the article is devoted to the analysis of large-scale studies conducted by the State Agency for Tourism Development of Ukraine before and during the war. The preferences of domestic and foreign tourists are examined, including travel moti-vations, average expenditures, and popular destinations. Particular attention is paid to the dynamics of tourist tax revenues: in 2024, collections increased by 23% compared to the previous year, indicating a certain stabilization and a resurgence of tourism ac-tivity. Key regional leaders in terms of tax revenues are identified.The article also addresses the issue of inclusivity in tourism infrastructure. The data reveal a low level of accessibility for persons with disabilities: only 23% of accommoda-tion facilities offer adapted rooms, and many lack basic barrier-free access conditions.The authors propose a comprehensive set of strategic directions and tools for balanced recovery of the hospitality industry, including state support, attracting investments, in-novative development, digitalization, infrastructure modernization, support for local in-itiatives, human capital development, environmental sustainability,and inclusive envi-ronments. The article emphasizes the importance of integrating sustainable develop-ment principles and international experience into the post-war recovery process. The hospitality industry is presented not only as an economic sector but also as a vital in-strument for social recovery, population rehabilitation, integration of internally displaced persons, and the formation of a positive international image of Ukraine.

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