Кафедра туризму та гостинності
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Item type:Наукова стаття, The factors of influence on the quality of tourist services in the region(2021-04-25) Matviichuk, Liudmyla; Karpiuk, IrynaThe article considers the main directions of the quality assurance of tourist services at the region's level. We proved that the qualitative development of tourist regions requires changes in the structure of production of a tourist product and significant changes in the organization of its production. The current state of services in the regions of Ukraine is under the impact of a significant number of factors. The main determinants are the "COVID-19" pandemic spread, increasing number of natural and anthropogenic disasters, the spread of terrorism and hostilities, et cetera. All these factors hinder the development of services. However, to promote domestic tourism as one of the areas of service in Ukraine, the pandemic was more resultative than joined industry reforms.Item type:Наукова стаття, Sustainable development of enterprises of the tourist and recreational complex and its impact on socio-economic processes in Ukraine(2024-10-24) Ivanov, Andrii; Tkachenko, Tetiana; Boryslavskyi, Ihor; Poliakov, Ihor; Sheiko, YuliiaThe article examines the specifics of ensuring the sustainable development of enterprises of the tourist and recreational complex in Ukraine as a critical factor contributing to the formation of a balance between the state’s economic, social and ecologicalinterests. It was determined that the development of this sector of the economy increases the level of employment and contributes to the growth of incomes of local communities and the expansion of infrastructure, which positively affects the socio-economic processes in the country. Strategies that ensure the long-term competitiveness of tourism enterprises are studied, particularly implementing environmental standards, optimising resources and integrating digital technologies into business processes. The importance of innovations in the tourism sector, which contribute to minimising the negative impact on the environment and increasing the efficiency of tourism and recreation enterprises, has been proven. The problems and challenges faced by the industry’s enterprises in conditions of economic instability, as well as their potential contribution to sustainable economic growth andsocial cohesion, are considered. The need to develop effective management solutions has been proven to ensure the sustainable development of Ukraine’s tourist and recreational complex.Item type:Наукова стаття, A model for the development of high quality training of tourism professionals through the use of comouter 3D-tours(2021) Lepkyi, Mykhailo; Matviichuk, Liudmyla; Lysiuk, Tetiana; Tereshchuk, Oksana; Podolak, VolodymyrThe article is focused on the problem of training future tourism specialists using informational and communication technologies. The educational process of preparation requires changing the educational and methodological support in order to give the students the opportunities to master modern professional tools, technologies, methods of creating high quality tourist products. To solve this problem, the authors propose a model for the development of high quality training of tourism professionals through the use of computer 3D-tours. The development of this model took into account the theoretical and methodological basis regarding the professional training of future specialists in the fild of tourism, the results of the analysis of educational programs, curricula for training students of the speciality “Tourism” and the data of the pilot experiment. It consists of the following main blocks. The conceptual-oriented block includes concepts, approaches, principles of participation, information and communication technologies. The content-technological block includes the content of the educational project of developing 3D-tours, levels of professional knowledge and skills, as well as types of familiriazation with ICT tools. The educational content of the model takes into account the practical mastery of the student’s professional skills in the development of various 3D-tours. During this process, the ICT tools are introduced gradually in a certain order. The organization-activity block of the model includes forms of organizing the study and technologies for studying. This model entails the involvement of classroom-based and remote, individual, and group forms of organization of the educational process, organization of project development for a detailed analysis of educational topics. The assessment-resultative block includes criteria, metrics and levels. During the development of the model, the results of the activity of the subjects of the educational process were analyzed in accordance with two groups of criteria: the criterion of formation of professional theoretical knowledge, practical skills of 3D-tour development and the criterion of the level of using modern software and technical means in creative educational development. The developed model allows for increasing the quality of training of future tourism specialists. During the practical application of the proposed model, virtual 3D-tours were developed. Their development has shown the possibility of implementing the model of development of training of specialists in tourism by using computer 3D-tours with the use of modern ICT tools in the study of special disciplines and the attaining professional skills.Item type:Наукова стаття, Tools for balanced development of hospitality industry entities in the post-war period(2025) Zubekhina, Tetiana; Matviichuk, Liudmyla; Sheiko, Yuliia; Polishchuk, Vitalii; Panova, AnastasiiaThe article provides a comprehensive analysis of the current state and development prospects of Ukraine’s hospitality industry amid the full-scale war. The authors highlight the devastating impact of military aggression on the hotel and restaurant sector and the tourism industryoverall: infrastructure destruction, business closures, workforce shortages, and the collapse of both domestic and international tourism. At the same time, the sector has demonstrated notable resilience and adaptability, not only surviving under extreme conditions but also shifting operations to support civilians and engage in volunteer efforts.A significant part of the article is devoted to the analysis of large-scale studies conducted by the State Agency for Tourism Development of Ukraine before and during the war. The preferences of domestic and foreign tourists are examined, including travel moti-vations, average expenditures, and popular destinations. Particular attention is paid to the dynamics of tourist tax revenues: in 2024, collections increased by 23% compared to the previous year, indicating a certain stabilization and a resurgence of tourism ac-tivity. Key regional leaders in terms of tax revenues are identified.The article also addresses the issue of inclusivity in tourism infrastructure. The data reveal a low level of accessibility for persons with disabilities: only 23% of accommoda-tion facilities offer adapted rooms, and many lack basic barrier-free access conditions.The authors propose a comprehensive set of strategic directions and tools for balanced recovery of the hospitality industry, including state support, attracting investments, in-novative development, digitalization, infrastructure modernization, support for local in-itiatives, human capital development, environmental sustainability,and inclusive envi-ronments. The article emphasizes the importance of integrating sustainable develop-ment principles and international experience into the post-war recovery process. The hospitality industry is presented not only as an economic sector but also as a vital in-strument for social recovery, population rehabilitation, integration of internally displaced persons, and the formation of a positive international image of Ukraine.