DSpace

In the research, the definitions of virtual Discourse were studied, and on the ground of it, the authors’ own approach towards this notion was introduced, the view on the linguistic Personality in different branches of science in general and in cognitive linguistics was identified, and probable structural components of the linguistic Personality were outlined. The definitions of the virtual linguistic Personality were clarified, its specific features were highlighted, and the authors’ description of this phenomenon was provided. The research methods were selected, nicknames or network names of the profiles on dating websites used by the authors (both men and women) while getting registered on dating sites were analysed. The Nickname is treated as the phenomenon of nomination, an essential means of virtual linguistic self-presentation and Internet personality image building. Having analysed empirical data, the authors divided nicknames into 18 thematic groups. The groups comprise different constituents, reflecting other preferences and tastes of men and women, their thesaurus and creativity. The frequency of using nicknames created by men and women was thoroughly studied; it was defined and, in general, the most popular are the nominations based on food names. They prevail in men and point at taste preferences and the importance of food in general. The next group comprises nicknames-zoonyms and nicknames-phytonyms, which last in women. The third most frequent is nicknames – proper names, which emphasises serious intentions and nonconcealment nonconcealment of oneself. The least appealing for self-presentation is the nicknames allusions. Nicknames were also classified according to their grammar structure (derivation pattern) and spelling. In general, positive self-presentation prevails, caused by the author’s intentions to attract the broadest range of users and find their partners.

Кафедра іноземної філології та прикладної лінгвістики

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