Кафедра іноземної філології та прикладної лінгвістики
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Item type:Наукова стаття, Social Networks as a Linguistic Environment: A Study of Communicative Manifestations in Cultural-Linguistic and Cognitive Contexts(Lengua y Habla, 2026) Mialkovska, Liudmyla; Zabiiaka, Iryna; Pylypiuk, Larysa; Bondar, Tetiana; Tykha, LarysaThis article explores the communicative features of the Ukrainian language on social networks within the broader context of linguistic adaptation and cultural identity development. The study aims to identify trends in the linguistic behavior of Ukrainian users and to organize new forms of multimodal discourse in a globalized environment. The methodology combines corpus linguistics, multimodal discourse analysis, and critical examination of social media texts. The empirical data consists of 40 authentic posts and comments in Ukrainian, published in 2025 on Instagram, Facebook, and Twitter. Findings highlight three main linguistic and cognitive processes: speech compression focusing on acronymization (35%), text creolization through expressive use of emojis (42%), and multimodal semantic integration within consistent models (48%). The linguistic and cultural analysis identified markers of glocalization: national-specific (30%), professional-discursive (28%), and generational-subcultural (25%). The communication strategy typology revealed five main types, with informative (30%) and phatic (25%) strategies being the most common. The study demonstrates the development of new linguistic and cognitive skills among users and illustrates the dynamics of digital Ukrainization, showing how global digital trends are culturally adapted to local Ukrainian linguistic codes, thereby reinforcing identity and community.