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Governance aspect of ESG in Lutsk National Technical University during the war
(Riga : Baltija, 2025-03-04) Kuzmak, Olena; Kuzmаk, Oleh
This section examines the ESG management aspect using the example of Lutsk National Technical University under martial law. It analyzes key management challenges, adaptation mechanisms, and strategic decisions that ensured institutional stability, continuity of the educational process, preservation of scientific potential, and fulfillment of the university’s social responsibility. Particular attention is paid to academic management, internal quality assurance systems, human resource management, international cooperation, and volunteering. The study demonstrates that integrating ESG principles into the university’s governance model has become an effective basis for strengthening the resilience, competitiveness, and public trust in higher education institutions during wartime.
Greenwashing as a Challenge to Sustainable Development: Impact on Business Competitiveness
(Вінниця : ВНТУ, 2025) Kuzmаk, Oleh; Kuzmak, Olena
The article explores the phenomenon of greenwashing as a threat to sustainable development and business competitiveness. It analyzes the main causes, consequences, and modern approaches to preventing ecological manipulation. Special attention is given to innovative technologies' role in ensuring environmental initiatives' transparency.

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