Кафедра маркетингу

Постійне посилання на фондhttps://repository.lntu.edu.ua/handle/123456789/63

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2024 - 20252

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Ключові слова: search.filters.subject.digitalization

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Зараз показуємо 1 - 2 з 2
  • Ескіз
    Item type:Наукова стаття,
    Business models of enterprises in the conditions of digital transformation: global and domestic experience
    (2024-07-24) Morokhova, Valentyna; Shostak, Liudmyla; Lipych, Liubov; Fedoniuk, Anatolii; Volynets, Iryna; Ulyanytsky, Andrew
    The article aims to provide a comprehensive overview of both theoretical concepts and practical applications regarding the transformation of business models in the context of digitalizing the economy. In the current digital landscape, traditional business models may no longer suffice to sustain growth and competitiveness. Therefore, there is a pressing need to identify and adopt novel approaches that leverage digital technologies to their fullest potential. By examining the latest trends and emerging paradigms in economy’s, the article aims to rethink their strategies and embrace digital transformation proactively. This involves not only incorporating technology into existing operations but also reimagining the entire business model to capitalize on new opportunities and address evolving consumer behaviors. Furthermore, the article aims to provide practical insights and actionable recommendations for businesses looking to embark on their digital transformation journey.
  • Ескіз
    Item type:Матеріали конференцій,
    Financial compliance as a tool to ensure the sustainable development of business in the digital economy
    (Вінниця : ВНТУ, 2025) Kuzmаk, Oleh; Kuzmak, Olena
    The article examines financial compliance as a key instrument for ensuring sustainable business development in the digital economy. It explores the increasing regulatory requirements, the role of ESG criteria, and the impact of financial process digitalization on compliance mechanisms. Special attention is given to the role of automated compliance tools, artificial intelligence, and RegTech solutions in enhancing transparency, mitigating financial risks, and improving corporate governance. The study highlights the importance of integrating compliance systems with financial monitoring and risk management processes to strengthen business resilience and long-term competitiveness.