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Ukrainian folk games and toys: levels of integration into modern visual culture
(2023) Skliarenko, Nataliia; Shkliaieva, Nataliia; Pylypiuk, Larysa
The study deals with the possibilities of integrating the folk experience of creating Ukrainian games and toys into modern visual culture. An ethno-cultural pattern that synthesizes the artistic image, national form, natural materials, and game principles of interaction into an integral structure based on the analysis of folklore materials and artistic folk products from the territory of Western Polissia in Ukraine has been formed. The result of the study is the classification of Ukrainian folk toys and games of the population of Western Polissia organized as a holistic multifaceted visual and communicative system of interaction between folk games and toys. It has been proved that integration of ethno-cultural patterns into modern visual culture is carried out on three levels: subject, environmental, and socio-cultural. The study presents the theoretical basis for designing a modern visual and communicative environment for life, learning and rest, which is able to attract a child to the deep traditions of national culture in a natural way. The outlined levels of integration are closely related with modern practices of eco-design, ethno-design, and art-therapy, which act as a strategic basis for the formation of modern visual culture and are aimed at the sustainable development of society.
Leading the digital frontier: Harnessing artificial intelligence for transformative specialist training in higher education
(2025) Nykoliuk, Tamara; Tykha, Larysa; Zabiiaka, Iryna; Sadova, Larysa; Pylypiuk, Larysa; Kotenko, Viktoriia
The relevance of studying advanced technologies and using artificial intelligence in training specialists is primarily due to the rapid development of digital technologies, which significantly transform the educational process, increasing its flexibility, individualisation and efficiency. The study investigates the dynamics of the use of AI technologies in education and identifies the extent to which digital technologies influence the development of digital skills and literacy, which is important for ensuring the competitiveness of graduates in the modern economy. This study examines the factors that determine the success of using advanced educational technologies and AI in training specialists and assesses their impact on the quality of the educational environment. The main methods for qualitative analysis of the research components include synthesis of literature sources, case analysis, systematisation, and generalisation. During the quantitative research, a survey was conducted to collect data, and the available statistical information was analysed based on the calculation of the χi-square criterion. The analysis was based on data collection through a survey of 297 individuals pursuing a degree in Ukraine. The independent variables of the analysis were the educational degree being pursued by the respondents and the level of digital skills. In contrast, the dependent variables included the frequency of using AI-based educational platforms, the purpose of using AI in education, the level of satisfaction with the quantity and quality of available AI platforms for education, and the readiness to implement new educational technologies. The results of the study confirm that the frequency of access to AI-based platforms for learning by participants of the educational process, the purpose of using such technologies and satisfaction with their quality affect the process of integrating advanced educational technologies and artificial intelligence into higher education institutions. The study demonstrates the need for a systematic approach to introducing educational technologies in the training of specialists to ensure a qualitative transformation of the modern educational system.

Факультет креативних індустрій, маркетингу та комунікацій

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