Факультет креативних індустрій, маркетингу та комунікацій
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Item type:Наукова стаття, Regional Innovative Design Strategies in the Shaping of Urban Visual Image in Shandong Province(2026) Skliarenko, NataliiaThe article analyses regional strategies for designing the visual image of cities in Shandong Province. It proves that there is a need for a design approach aimed at promoting the level of artistic construction in cities, refining their image, and strengthening inter-city connections. Against the backdrop of increasing multi-city connectivity in the region, it is reasonable to form a visual image of the city in a broader spatial context. This study adopts an interdisciplinary approach, focusing on the holistic and synergistic way in which public art and architecture landscapes play out and form a synergy of design as important visual elements in urban spaces, within a regional perspective. This paper argues that existing research often studies public art separately from architecture landscapes, and focuses primarily on the separate design expressions of these two in case urban spaces. However, there is still a lack of a systematic design discussion at the regional level that focuses on the synergistic relationship that the two play in the city’s visual image. Considering these factors, this paper develops a synergistic public art-architecture landscape design model that can act on a regional scale from the standpoint of the spatial pattern of multi-cities coexisting in Shandong Province. Three major metropolitan areas of the province were considered as spatial objects of design analysis, and their design manifestations were studied. The three design strategies in the model, Structural Order-Oriented type, Landscape Narrativity-Oriented type and Adaptive Growth-Oriented type. They support each other and act as the core level influencing the way the inputs and outputs of the upper and lower levels are produced. Research indicates that this model can integrate the regional synergistic relationship between public art and architecture landscapes within a unified framework. These types of design strategies ensure the formation of an urban visual image in different environments, providing new ideas for regionalisation and systematic design of the urban visual imageItem type:Наукова стаття, Features of the Collaborative Design of Text and Icons in Signage for Child-Friendly Spaces(2026) Skliarenko, NataliiaThis paper takes the collaborative relationship between text and icons in signage for child-friendly spaces as its research object, focusing on sign design in children’s hospitals, children’s libraries, children’s museums, and related public service and play environments. Unlike existing studies, which have largely approached the issue from a single perspective such as children’s cognition, environmental wayfinding, text readability, or icon recognizability, this study regards text and icons as interactive elements within the same unit of information. From the perspective of their collaborative relationship, it examines their combined role in spatial recognition, information comprehension, and experiential guidance in children’s spaces. The study adopts a combination of case analysis, comparative analysis, and visual induction, and constructs an analytical framework consisting of the formal dimension, semantic dimension, and guidance dimension. On this basis, a comparative study was conducted on nine representative cases of signage in child-friendly spaces. The findings show that the interaction between text and icons in such signage can be mainly summarized into three types: confirmation-oriented, semantic-cohesive, and experience-participatory. These correspond respectively to three core needs: rapid recognition, stable understanding, and active approach. Overall, effective collaboration is not primarily manifested in the synchronized formal transformation of text and icons at the level of visual styling, but rather in a configurational form of collaboration. In this relationship, text provides a stable framework for reading and hierarchical order, while icons assume the functions of differentiated identification, semantic cueing, and situational participation. This study provides an analytical and practiceoriented research framework for the design of signage in child-friendly public spaces, and also offers a reference for optimizing text organization, icon configuration, and text–image relationships in contemporary children’s spacesItem type:Наукова стаття, Conceptual Foundations of the Design of Multimodal Symbolic Systems for Children’s Spaces(2026) Skliarenko, NataliiaPurpose. This article clarifies the conceptual foundations for designing multimodal symbolic systems in children’s spaces. It interprets the Perception–Action– Feedback (PAF) cycle as a design structuring logic and uses that logic to explain how visual, tactile, and auditory cues can work together as one spatial communication system. The aim is to show how multimodal cues can be organized coherently in child-centred environments. Methodology. The study adopts a systematic design-research approach that combines conceptual analysis, a synthesis of recent work on multimodal wayfinding and experiential graphic design, and a comparative reading of built cases. Three documented cases from museum and healthcare settings are examined to map how cue hierarchy, spatial sequencing, and confirmation mechanisms are structured through the PAF lens. The analysis is interpretive and design-oriented rather than experimental. Results. The article defines multimodal symbolic systems as spatial communication infrastructure and frames multimodality as coordinated cue organization rather than simple sensory layering. It develops a design-oriented reading of PAF in which perception supports identity and legibility, action supports movement and decision-making, and feedback supports confirmation and recovery. From this, the study derives a concise set of design implications and shows, through three cases, how the framework can be used to compare system organization across different children’s environments. Scientific novelty. The study reinterprets PAF as a design logic for multimodal symbolic systems and brings together a system-based account of identity, legibility, sequencing, and confirmation in children’s spaces. It also shifts discussion away from isolated cue variables toward the coordinated organization of symbolic environments. Practical relevance. The study offers a design-oriented framework that can support the planning and evaluation of multimodal symbolic systems in children’s spaces. Its results may be useful for designers, educators, museum planners, and healthcare professionals involved in shaping child-centered environments, particularly when organizing cue hierarchy, route sequencing, and confirmation mechanisms across different spatial settings.Item type:Наукова стаття, Digital Transformation of Chinese Traditional Textiles: the Practice of Creating Generative Design Systems(2026) Skliarenko, NataliiaThis paper proposes a practice-based framework for the digital transformation of Chinese traditional textile patterns. A methodological approach that combines digital tools with semiotic logic is outlined for heritage design patterns’ re-interpretation in contemporary practice-based design contexts. The approach fulfils a need for generative design and cultural relevance. This study employs computational design methodologies in conjunction with design semiotics to develop digital models which transform traditional patterns into a developed grammar of form through a process of computational deconstruction and encodement. The research is presented through a series of case studies which explore the methodology’s feasibility, generative potential and cultural integrity. Expert interviews and a visual preference test validate findings drawn from the research. The research results from the utilization of a parametric methodology in the design of patterns, generated with specific structural rules and varied by specific variables. The results show how technology was utilized in the culturally sensitive design for the local cultural user, more importantly the results show the enormous diversity of designs that can be generated whilst still working within the cultural remit and cultural user needs. This study develops a systematic generative approach to textile design, moving traditional and time-consuming manual replication to a computational method of design synthesis. Most importantly, novelty of this research is in establishing a connection between semiotic encoding of cultural data and parametric modelling for generation of modern textiles that function according to the logic of the culture studied. The framework provides an efficient, scalable toolkit for the fashion and digital media industries to revitalize traditional motifs. It resolves the conflict between cultural authenticity and design efficiency, offering a replicable model for the sustainable digital preservation and creative industrialization of intangible cultural heritage in a global context.Item type:Наукова стаття, Model of Transforming Traditional Cultural Symbols into Dynamic Visual Images in the Design of Museum Mobile Application Interfaces(2026) Skliarenko, NataliiaAmid the digital revolution, the rapid proliferation of mobile technology has opened up new possibilities for the digital transformation of museums. As vital platforms for user experience, cultural dissemination, and public education, museum mobile applications use digital interfaces to deliver rich cultural resources to a broader audience. Against this backdrop, dynamic visual imagery with its unique expressiveness and interactivity, has become a core element connecting traditional cultural symbols with user perception. Through the use of animation, video, and other dynamic visual techniques, these symbols are infused with new vitality, significantly enhancing the aesthetic appeal and artistic quality of the interface. At the same time, dynamic visual imagery creates immersive interactive experiences that stimulate users’ curiosity and interest in learning, while evoking emotional resonance, thereby enabling the reshaping and continuation of traditional cultural symbols within a digital context. Consequently, this study focuses on the innovation and optimization of museum application interface design, exploring how to transform traditional static cultural symbols into vibrant dynamic visual imagery. Starting from the principles of symbol transformation and combining literature reviews with case studies, the study systematically distills three key principles: cultural identity, narrative immersion, and emotional resonance. Building upon this foundation, the study innovatively constructs a design model comprising three layers: the Aesthetic Expression Layer, the Technical Interaction Layer, and the Emotional Experience Layer. This model serves as a systematic, interdisciplinary design framework grounded in semiotics, interaction design, and emotional psychology. It establishes a design pathway that progresses from the visual translation of traditional cultural symbols to the dynamic activation of interactive mechanisms, and ultimately to a deep emotional connection with users. It provides systematic theoretical support and design insights for the dynamic transformation of museum application interface design.Item type:Монографія, Візуальні комунікації в дизайні: динамічні концепції сталого розвитку(Луцьк: Вежа-Друк, 2023) Скляренко, Наталія ВладиславівнаУ монографії розкрито актуальні концепції проєктування динамічних візуальних комунікацій у мінливому середовищі з ме-тою формування нового візуального мислення, спрямованого на сталий розвиток суспільства. Вперше з позицій трансдисциплі-нарних досліджень обґрунтовано сутність візуальних комунікацій як динамічної системи, що формується у взаємодії з природним та соціокультурним середовищем. Особливу увагу приділено систематизації форм візуальних комунікацій та їх інтегральному проєктуванню засобами дизай-ну, що підвищує ефективність сприйняття та збільшення три-валості існування. Окреслено стратегії проєктування динамічно-го візуальнокомунікативного простору, що є необхідними для гар-монійного розвитку. Для широкого кола науковців, дизайнерів, мистецтвознавців, викладачів, студентів, аспірантів, а також усіх, хто цікавиться дизайном візуальних комунікаційItem type:Монографія, Section 9. Dynamic Visual Communication: The Historical Transformations and Modernity Challenges. Challenges and prospects of the interaction between culture, science and arts in the modern context(Riga, Latvia: Baltija Publishing, 2022) Skliarenko, NataliiaУ дослідженні розкрито аспекти становлення та розвитку системи візуальної інформації. Розглядаються модифікації наукової парадигми візуальних комунікацій в історичному контексті: художня (формотворча та образотворча трансформація художньо-графічної інформації), інтерактивна (розширення каналів комунікації) та інтегральна (інтеграція предметно-матеріального світу, природного середовища та людини) системи. Вони вказують на необхідність системного переосмислення концепцій сучасного комунікативного дизайну. Доведено, що модифікації наукової парадигми візуалізації визначають характер сприйняття інформації та способів її проєктування, що забезпечить формування візуально-комунікативного простору як динамічного концепту. У зв’язку з цим виділено п’ять напрямків підвищення динамічності візуальних комунікацій: трансформація матеріальної форми; посилення ролі екологічного фактора; використання контексту; активізація сенсорних відчуттів; трансформація ролі людини. Сьогодні візуальні комунікації розглядаються як одна із динамічних складових художньо-проєктної культури. Множинність форм та засобів візуалізації повідомлень, інтеграція їх у різні сфери життєдіяльності суспільства засвідчують необхідність визначення нових підходів до організації взаємодій людини і предметно-просторового середовища та інтерпретації цих зв’язків.Item type:Монографія, Графічний дизайн в інформаційному та візуальному просторі(Київ: КНУТД, 2022) Скляренко, Наталія ВладиславівнаКолективна монографія містить результати узагальнення теоретичного матеріалу, а також прикладних науково-дослідних розробок авторів щодо графічного дизайну на основі сучасних наукових методів.Item type:Монографія, Graphic Design in Information and Visual Space(Riga: Baltia Pablishing, 2023) Skliarenko, NataliiaThe collective monograph contains the results of the generalization of the theoretical material, as well as the authors’ applied research and development of graphic design based on modern scientific methodsItem type:Монографія, Адаптивна роль плакату в контексті розвитку сучасного мистецтва(Київ: КНУТД, 2023) Скляренко, Наталія ВладиславівнаКолективна монографія містить результати узагальнення теоретичного матеріалу, а також прикладних науково-дослідних розробок авторів щодо графічного дизайну на основі сучасних наукових методів.