DSpace

The relevance of the chosen research topic is dictated by the need to describe manipulative tactics in modern English-language media discourse, taking into account both the cognitive mechanisms involved in it, which represent the basis of mental activity, and the communicative aspects of influencing a wide audience. It is shown that manipulation implies the choice and use of linguistic means that allow having a hidden effect on the addressee. Manipulative influence is considered as a leading discursive practice, which is a complex of strategic and tactical components aimed at shaping public opinion within the media space.

The latest media nowadays is a set of interaction tools for expanding the subjects’ communicative, sensory and cognitive capabilities involving information and communication technologies that correspond to the historical period of their development. Currently, these are technical means (PC equipment with a software complex, with various means of supporting network communications), information resources and communication platforms based on digital technologies. Modern media meet the needs of long-distance, international interactive communication and integrate a number of means for the individual’s creative implementation, his social activity and participation in society’s information processes. The purpose of the academic paper is a theoretical and practical description of the concept, individual types and features of using new media as technologies that provide communicative processes in the digital mode. Methodology. In the process of preparing the present research, several methods were applied. In particular, analytical and bibliographic methods, induction, deduction, analysis, and synthesis of information were used to study scientific literature on applying new media when working with communication processes in the digital dimension. System-structural, comparative, logical-linguistic methods, abstraction, and idealization were used to study and process data. The questionnaire survey was conducted by the research’s authors in online mode for the practical clarification of media tools’ certain aspects in the field of communications. Results. Based on the research results, the features of using new media types as modern communication technologies in the digital space were studied.

Факультет креативних індустрій, маркетингу та комунікацій

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