INTEGRATION DIRECTIONS TO IMPROVE THE COMPETITIVENESS OF THE HOSPITALITY INDUSTRY

Abstract

The article is devoted to the study of trends in the hospitality industry in Ukraine and the world and the search for ways to improve the competitiveness of the study area. The aim of the publication is to substantiate the directions of increasing the competitiveness of the hospitality industry in the regions of Ukraine in modern conditions on the basis of the analysis of trends in the studied sphere. Methodology.