Incentives for the Deployment of Social Responsibility Management in Ukrainian Enterprises

Abstract

The article examines the prerequisites and practices of social responsibility of Ukrainian enterprises to identify success factors that are important in choosing areas of implementation of social measures. We conducted the research in the following sequence. First, we analyzed the state of social responsibility management based on the monitoring of macroeconomic indicators in terms of external vectors of the corporate culture system. Then we set the level of awareness of regional governments about socially responsible business. Finally, we supplemented the analysis results with data from the monitoring of the attitude of management structures to the need to implement a system of corporate social responsibility of Ukrainian enterprises based on the Sustain Ability matrix. In the end, we summarized the priority factors of success resulting from corporate social responsibility management. We have proved that the formation of methods for assessing the management of social responsibility should consider internal and external vectors in the corporate culture system. The assessment of vectors of social responsibility should be carried out, taking into account the volume of social investments, their quality and efficiency. We found that the most crucial success factors are increased productivity, reduced costs and the ability to diversify markets.