Eco-oriented functional characteristics of outdoor clothing as an update to its design solutions

Abstract

The article is devoted to the study of the functional characteristics of outdoor clothing, which in recent years has turned from clothing for tourism and outdoor activities into the development of streetwear in the structure of the modern fashion industry. The authors defined the main prerequisites for the development of a suitable range of clothing in a given segment of the fashion clothing market and outlined the main characteristics of increased comfort during its design. The article describes the chronological and technical stages of the formation of the outdoor industry, from the development of tourist equipment to the formation of models of everyday attire and clothing for outdoor activities. The main activities of leading designer brands operating in the outdoor clothing segment (from the 1960s to the present) are formulated. The main stylistic features of creating outdoor clothing in the conditions of modern environmental-oriented design trends and current fashion trends are determined. The basic principles of collaboration between designer brands of the outdoor segment and segments of creating pret-a-porter project images of the modern fashion industry are characterized. The conceptual principles of creating of youth streetwear are proposed, based on the styling of the basic characteristics of outdoor clothing. The functionality of clothes in the study is substantiated as compliance with the everyday life, the type of human activity, its appearance and psychological characteristics. It was determined that the development of active and extreme recreation, tourism, innovations in textiles and clothing production contribute the formation of current design trends in outdoor clothing, which is valued primarily for its functionality, rationality, and versatility. The main characteristics of the design of outdoor clothing and the differentiation of its design, both for use in the field of tourism and active recreation, and as a sample of street clothing, based on the typology of clothing design within the casual style direction, are formulated