Regional Innovative Design Strategies in the Shaping of Urban Visual Image in Shandong Province

Abstract

The article analyses regional strategies for designing the visual image of cities in Shandong Province. It proves that there is a need for a design approach aimed at promoting the level of artistic construction in cities, refining their image, and strengthening inter-city connections. Against the backdrop of increasing multi-city connectivity in the region, it is reasonable to form a visual image of the city in a broader spatial context. This study adopts an interdisciplinary approach, focusing on the holistic and synergistic way in which public art and architecture landscapes play out and form a synergy of design as important visual elements in urban spaces, within a regional perspective. This paper argues that existing research often studies public art separately from architecture landscapes, and focuses primarily on the separate design expressions of these two in case urban spaces. However, there is still a lack of a systematic design discussion at the regional level that focuses on the synergistic relationship that the two play in the city’s visual image. Considering these factors, this paper develops a synergistic public art-architecture landscape design model that can act on a regional scale from the standpoint of the spatial pattern of multi-cities coexisting in Shandong Province. Three major metropolitan areas of the province were considered as spatial objects of design analysis, and their design manifestations were studied. The three design strategies in the model, Structural Order-Oriented type, Landscape Narrativity-Oriented type and Adaptive Growth-Oriented type. They support each other and act as the core level influencing the way the inputs and outputs of the upper and lower levels are produced. Research indicates that this model can integrate the regional synergistic relationship between public art and architecture landscapes within a unified framework. These types of design strategies ensure the formation of an urban visual image in different environments, providing new ideas for regionalisation and systematic design of the urban visual image