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Постійне посилання зібранняhttps://repository.lntu.edu.ua/handle/123456789/250

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Updating Mechanisms for Cooperation between the State and Business to Stimulate Economic Development
(Ontario International Development Agency, Canada, 2026) Herasymenko, Olena; Smolych, Dariia; Bavyko, Oleksandr; Dmytrenko, Ihor; Martyniuk, Oleksandr
Abstract: Public-private partnership (hereinafter referred to as PPP) is one of the most promising tools for the development of the modern economy, which can attract private investment with high efficiency. Such a tool helps in the modernization of infrastructure and, if necessary, improve the quality of services. In addition, in the context of global economic competition, the use of PPP contributes to sustainable development. The purpose of the article is to study the evolution of public- private partnership as a means of ensuring economic growth. The article is also aimed at identifying the main obstacles and obstacles that prevent the successful implementation of PPP and formulating proposals for increasing the effectiveness of the partnership between the state and business. A set of theoretical methods was used, including synthesis, systematization and generalization. A comparative analysis of PPP practices in different countries was conducted. A systematic approach is used to assess the impact of PPPs on the economy. The current state of PPP development is determined and the main problems are identified – lack of transparent procedures and lack of state support. Successful cases demonstrating the positive impact of PPPs on investment and infrastructure development are analyzed. Recommendations for improving legislation and stimulating partnerships are developed. For the effective development of PPPs, it is necessary to introduce transparent project selection procedures that will increase trust and minimize corruption risks. It is important to expand financial incentives for the private sector, in particular through tax breaks and government guarantees. Strengthening the monitoring of project implementation will ensure their timely implementation and contribute to sustainable economic growth.
Brand Communication Strategies and PR Technologies for Crisis Management in the Media Sector
(2025-10-22) Mialkovska, Liudmyla; Abramova, Iryna; Smolych, Dariia; Hubina, Alla; Zelenko, Oksana; Sadova, Larysa
Althoughtherearelargeadvantagesofcoachinginterventions,somelimitationstoourstudyaretheimbalanceofthecoachingexperienceofparticipants,varyinglengthoftheprograms,andtheheterogeneityofprofessionalgroups. Thesevariablescanhavesomeroleinthenatureofchange,and,therefore,theconclusionsmustbegeneralizedwithcare.Furtherresearchmustconcentrateoncausalinteractionsamongpersonalpsychologicalprocessesofcoaching,theeffectsinsteadyandcrisisenvironmentswithlong-termoutcomes,andthesimulationoftheeffectsofdigitalplatformsonprofessionalidentityandautonomyofprofessionals.Thearticleisacombinationofstatisticalanalysisofsociologicaldata(2020-2025),casestudiesofthemostpopularUkrainianmediainthewar,andasurveyoftheaudienceperception(n=347).Theeffectivenessofcrisiscommunicationinrelationtomedialiteracy,informationconsumption,andtrustwasevaluatedbymeansofstatisticalanalysis. Thecommondigitalmediacrisis-managementmechanismswereidentifiedincasestudies,andtheeffectofage,sourcetype,andfrequencyofnewsconsumptiononaudiencereactionswasanalyzedbytheMANOVA.Theoutcomeofempiricalresearchrevealedthestatisticallysignificantage-baseddifferencesinperceptionofcrisisbrandcommunicationbymedia(Trace=0,380;F(51,987)=2,806;p<0,001). Likewise,therateofnewsconsumptionhasagreatinfluenceonthelistofevaluationsofmediamessagesincrisis(Trace=0,415byPillai;F(34,658)=5.061;p<0,001). Moreover,thereweremajordisparitiesintheaudienceevaluationofthecrisiscommunicationsbasedonthetypeofthemainchannelofnewsreceipt(TraceofPillai=0,579;F(34,658)=7,892;p=0,001). Therefore,theresultssubstantiatethefactthattheage,thedegreeofinvolvementinthemediacontent,andtheinformationformataremajorfactorsthataltercognitiveandevaluativeresponsesoftheaudience.Thefindingsindicatethattheperceptionofcrisiscommunicationdependsonage,sourcetype,andnewsconsumption,soitissuggestedtousesegmentedapproachestothetargetaudience,andmedialiteracy,mediatransparency,andregulationofinformationloadscanbeusedasmethodstobuildtrustinandtheeffectofmessages.
The role of social entrepreneurship in advancing economic growth and sustainability amid instability
(Rome: European Center of Sustainable Development, 2025) Volosiuk, Maryna; Kryvtsov, Artem; Vakhovych, Iryna; Smolych, Dariia; Zalievska-Shyshak, Anna
Relevance. Social entrepreneurship is currently one of the most effective ways to solve social problems, especially for countries with economies in transition, where instability increases the importance of new approaches to managing economic and social processes. The study's relevance is driven by the need to find sustainable mechanisms of economic growth in the context of global instability and social challenges. Aim. This research article aims to analyse the impact of social entrepreneurship on the economic growth of the EU countries and Ukraine, which is in a state of prolonged war, and to substantiate its importance for the socio-economic development of countries in conditions of instability. Methods. To carry out a comprehensive qualitative analysis, several general scientific methods of knowledge were used, including synthesis, systematisation, generalisation, and comparative analysis of different EU countries. As part of the quantitative analysis, an adapted method of calculating the National Social Impact Index (NSII) was applied, allowing for a balance between economic efficiency and social outcomes in comparing EU member states. Results. According to the results of the calculations, the highest values of the social impact index are demonstrated by Bulgaria (142.97), Hungary (137.30), Latvia (131.77) and Poland (122.85), which indicates a significant contribution of social enterprises to socio-economic development, in contrast to the indicators of Denmark (31.59), Germany (28.69) and Estonia (26.75). Thus, a high index value is typical for countries with developed SME support policies. In contrast, a high capacity for social sector growth characterises countries with a high average turnover and fewer enterprises. Conclusion. The main direction for developing social entrepreneurship to ensure economic growth in Ukraine in the context of war is developing and implementing a social entrepreneurship development strategy in the overall state system. This involves introducing clear criteria for defining social enterprises, creating a specialised regulatory framework, harmonising national legislation with European standards, and creating incentive financial and tax mechanisms to support them.
Evaluating Public Engagement and Interactivity in the Context of Digital Media Management and Emerging Information Threats
(Vila Nova de Famalicão: IADITI, 2025) Smolych, Dariia; Rusyniuk, Mykola; Bashmanivskyi, Oleksii; Pron, Lesia
Introduction: Digital media have become the main channels of communication. Information threats like fake news and cyber attacks can change public opinion. Assessing these threats will help identify risks and develop protection strategies. Objectives: The study aims to develop recommendations for improving interactivity, increasing media literacy, and protecting against information threats by analysing and evaluating media education and security policies and strategies. Methods: The methods used in the study were literature analysis, synthesis and analysis, observation, and generalisation. Results: As a result of the study, a review of the regulatory and legal framework for information security in Ukraine was conducted. Methodological approaches to assessing public activity in digital media are identified. The study of public interaction with the media is based on analysing quantitative and qualitative indicators of user activity on Facebook and Instagram. The activity analysis on the leading media platforms (Telegram, Facebook, Instagram, Twitter) in Ukraine in 2022-2024 has revealed the main trends and problems in information consumption. Based on the study's results, six key recommendations have been formulated to increase interactivity, media literacy and protection against information threats in Ukraine, considering current challenges and threats. Conclusions: The findings can help develop policies to improve information security and media education. It was found that digital media have expanded opportunities for public participation by facilitating access to information. Necessary measures have been developed to increase media literacy and information security to protect against threats and improve public debate.
Statistical Visibility and Identification of the Non-Governmental Organizations in Economic Institutional Sectors
(Natural Sciences Publishing, 2026) Vakhovych, Iryna; Smolych, Dariia; Al-Shirawi, Thaira
In this article, we examine the issue of identifying NGOs in institutional sectors of the economy, given their diverse organizational forms, lack of standardized accounting practices, and their distribution across sectors, which results in a significant proportion of NGOs being statistically “invisible.” This study aims to highlight the challenges related to NGO identification, assess their statistical visibility, and evaluate their contributions to the "third sector." Utilizing methods such as system analysis, comparative-legal analysis, graphical data presentation, and statistical analysis of non-profit organizations' share in Ukraine’s GDP from 2016 to 2023, the findings reveal that many NGOs are categorized under corporate and government sectors, leading to a loss of their unique identity. The analysis shows that the share of non-profit organizations serving households in Ukraine’s GDP ranged from 0.8% to 1.9% during the study period. Furthermore, international approaches to satellite accounts for NGOs suggest a promising avenue for enhancing the transparency and completeness of statistical data. Ultimately, the study concludes that the actual scale of the third sector's activities significantly surpasses recorded statistics, underscoring the necessity of adopting a satellite account methodology to accurately assess the economic and social contributions of NGOs.
Statistical Examination of Social Infrastructure in Ukraine’s Border Regions
(Qena, Egypt: Natural Sciences Publishing Corporation, 2026) Vakhovych, Iryna; Al-Shirawi, Thaira; Smolych, Dariia; Pohuliaiko, Yurii
In this paper, we examine Ukraine's post-war reconstruction and the critical need for modernizing social infrastructure to preserve and develop human capital, facilitate the integration of displaced persons, and enhance regional competitiveness, particularly in border areas with the EU where such infrastructure is essential for cross-border cooperation and European integration. Utilizing methods including system analysis, structural-functional and comparative analysis, territorial analysis, and generalization, we classify types of social infrastructure, outline objectives for modernization, and identify key implementation stages in Ukraine's border regions. Our findings reveal that effective modernization is vital for preserving human capital, curbing depopulation and youth outflow, integrating internally displaced persons and veterans, attracting investments, and fostering regional economic development. Key elements include rehabilitation centers, modern educational institutions, housing and digital infrastructure, and improved transport systems for cross-border communication. Ultimately, this paper concludes that the modernization of social infrastructure is crucial for Ukraine's post-war economic recovery, human capital preservation, and integration into the European space, with a comprehensive approach that considers social, economic, and institutional factors essential for sustainable territorial development and enhancing their strategic significance for the state.

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