Наукові статті
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Item type:Наукова стаття, Innovative aspect of modernization of higher education teaching staff(2024-12-30) Zabiiaka, Iryna; Kostolovych, Maria; Balakirieva, Viktoriia; Mulyk, Kateryna; Zakharevych, Mykola; Prokhorchuk, OleksandrThe article clarifies the essential features of innovation, classification, integral qualities of innovation; factors of innovative learning technologies, and modern innovative learning models. New innovative learning technologies in the modernization of training of specialists in the educational process are defined as distance, blended, and mobile learning. The study's ascertaining stage showed that students' readiness to implement innovative technologies is insufficient, which confirmed the study's relevance in the modernization of professional training of specialists and the role of innovative learning technologies. Based on the generalization of the results of the formative stage of experimental training, it was confirmed that the proposed special course of the specified training is statistically justified and effective, the level of readiness of EG students is higher than that of CG students. Methodological recommendations have been developed for the use of innovative technologies in the modernization of the professional training of specialists and their further application in the professional activities of specialists.Item type:Наукова стаття, The language of public communication in the contemporary media space: Analytics, risks, and threats to information security(2026) Holoiukh, Larysa; Levchuk, Iryna; Masytska, Tetiana; Pryimachok, Oksana; Sadova, Larysa; Iovkhimchuk, NataliiaThis study is relevant because of the rapid transformation of the media space, in which digital platforms have become the main channel of communication while creating new risks for information security. The growing scale of disinformation, algorithmic manipulation, and hybrid information attacks requires a comprehensive scientific analysis of their impact on public consciousness and public administration. The purpose of the study is to investigate the peculiarities of public communication in the modern media space, to identify key risks to information security and to characterize methodological approaches to their assessment. The methodological basis of the study is the content analysis of international statistical sources, bibliometric analysis of scientific publications and classification of the main threats. As a result, social networks in Ukraine play a more significant role in news consumption than in countries with an established media system does, which increases the risks of manipulation. The main groups of threats—technological, information and communication, sociopsychological, political, cybersecurity, and international—are systematized, forming a multilevel set of challenges. It is shown that algorithmic restrictions create information bubbles that increase the polarization of society, whereas hybrid campaigns undermine trust in institutions and the media. The practical significance of this work lies in the possibility of using the results to formulate state strategies to counter disinformation, develop media literacy education programs, and implement digital systems for monitoring information flows. The proposed methodological approaches can be used for further interdisciplinary research and development of tools to ensure the sustainability of the information environment.Item type:Наукова стаття, SOCIAL NETWORKS AS A COMMUNICATION ENVIRONMENT FOR YOUNG PEOPLE: INFORMATION THREATS AND EUROPEAN APPROACHES(2026-01) Mialkovska, Liudmyla; Zabiiaka, Iryna; Pylypiuk, Larysa; Litkovych, Yuliia; Dolozhevska, LiudmylaThe aim of the study is to identify linguistic tools for creating information risks in the interpersonal interaction of young people in the field of social networks and to find ways to develop adjusted countermeasures based on the European experience in the field of media literacy. The study was characterized by an interdisciplinary strategy that combined typological analysis of linguistic phenomena, mechanistic representation of cognitive processes, and comparative analysis of European media education practices. The research is based on the synthesis of forty-six scientific publications, archives of fact-checking organizations, and official documents of the European Commission. Еhe three most serious risk profiles among young people were identified: emotional and psychological, cognitive and cultural, and digital and legal. It was found that the combination of emojis with youth slang constitutes the highest risk index, reaching a value of 0.92 conventional units. By increasing the level of intra-sentence code-switching by 34 percent, young people tend to believe highly questionable sources more than neutral messages. TikTok video memes proved to be the most effective in spreading disinformation among young people, reaching a score of 8.1 conventional units due to a combination of 96% spread rate and only 28% critical reflection on the content. Adolescents aged 13-16, who have an emotionally impulsive personality type and low digital literacy, demonstrate a total risk of 7.8 conventional units and are the most vulnerable group.ь The effectiveness of such an adaptation as the model of European media literacy strategies implemented in Ukraine has the potential to be 69.8-85.1% of international standards. The results of the study are used to formulate a theoretical framework focused on the development of individual educational activities aimed at combating disinformation, which would take into account the communicative behavior of adolescents in the bilingual sphere of the Ukrainian population. © (2026), (Little Lion Scientific). All rights reserved.Item type:Наукова стаття, Aspects of effective communication (european experience): digital, informational, and sociolinguistic dimensions(2024-09-24) Mialkovska, Liudmyla; Cherneta, Svitlana; Zabiiaka, Iryna; Maiboroda, Oksana; Silvestrova, OksanaIntroduction: The modern era of digital technologies and globalization has brought about significant transformations in communication methods. This article explores how digital, informational, and sociolinguistic dimensions influence the processes of effective communication, focusing particularly on European experiences. Objective: The objective of this study is to analyze the impact of digital transformation, information transparency, linguistic diversity, and cultural adaptation on effective communication in modern European society. The research aims to uncover both the benefits and challenges posed by these factors in the context of communication processes. Methods: This research employed a theoretical approach, synthesizing a wide range of literature and conducting psychological and sociolinguistic analyses. Comparative methods were used to assess different strategies of communication in European contexts, while particular attention was paid to understanding how digitalization and sociolinguistic factors interact. Results: The findings suggest that digitalization enhances accessibility and the speed of communication but introduces challenges, such as the digital divide and data protection issues. Information transparency and accessibility have been identified as crucial in building trust and ensuring the effective exchange of information. Moreover, sociolinguistic factors, especially cultural and language adaptation, have proven essential for effective intercultural communication in Europe.Item type:Наукова стаття, Supporting Students with ADHD in Academic Writing: Strategies for Inclusive Instruction(2025-12-31) Kotys, Olena; Bondar, TetianaThe article explores the academic writing challenges experienced by students with attention deficit hyperactivity disorder (ADHD) and identifies effective, research-based strategies for inclusive instruction. Although ADHD has historically been perceived as a condition primarily diagnosed in the United States, contemporary international studies demonstrate its global prevalence, revealing that underrecognition frequently stems from diagnostic inconsistencies, cultural misconceptions, and sociopolitical factors. Recent findings indicate rising ADHD rates among children exposed to armed conflict, underscoring the broader environmental and psychological dimensions of the disorder. The article reviews neurodevelopmental mechanisms underlying ADHD, including dysfunctions in the frontal cortex and impairments in executive functions such as sustained attention, planning, organization, impulse regulation, and working memory. These factors significantly influence students’ performance in written expression. Studies by A. Casas, M. Ferrer, I. Fortea, S. Molitor, J. Langberg and others show that writing difficulties among learners with ADHD arise not from isolated linguistic deficits but from complex interactions between attentional control, executive functioning, and metacognitive processes. Drawing on empirical evidence and more than twenty years of practice, the authors outline pedagogical approaches that support neurodivergent learners in academic writing. Effective strategies include reducing anxiety and perfectionism, using collaborative and time-structured writing activities, segmenting tasks into manageable stages, and employing iterative drafting cycles. Visual scaffolds, templates, graphic organizers, and freewriting techniques enhance clarity, engagement, and confidence. The article also highlights the benefits of integrating supportive digital tools (voice-to-text systems, organizational platforms, color-coding, and focus applications) tailored to students’ cognitive profiles. Emphasis is placed on individualized feedback, goal-setting, and affirming learning environments that prioritize progress over perfection. The authors argue that institutional commitment to universal design for learning, neurodiversity training, and coordinated support services is essential for creating sustainable, inclusive writing instruction. Ultimately, intentional and flexible pedagogical interventions can significantly enhance the academic writing productivity, autonomy, and well-being of students with ADHD.Item type:Наукова стаття, Social Networks as a Linguistic Environment: A Study of Communicative Manifestations in Cultural-Linguistic and Cognitive Contexts(Lengua y Habla, 2026) Mialkovska, Liudmyla; Zabiiaka, Iryna; Pylypiuk, Larysa; Bondar, Tetiana; Tykha, LarysaThis article explores the communicative features of the Ukrainian language on social networks within the broader context of linguistic adaptation and cultural identity development. The study aims to identify trends in the linguistic behavior of Ukrainian users and to organize new forms of multimodal discourse in a globalized environment. The methodology combines corpus linguistics, multimodal discourse analysis, and critical examination of social media texts. The empirical data consists of 40 authentic posts and comments in Ukrainian, published in 2025 on Instagram, Facebook, and Twitter. Findings highlight three main linguistic and cognitive processes: speech compression focusing on acronymization (35%), text creolization through expressive use of emojis (42%), and multimodal semantic integration within consistent models (48%). The linguistic and cultural analysis identified markers of glocalization: national-specific (30%), professional-discursive (28%), and generational-subcultural (25%). The communication strategy typology revealed five main types, with informative (30%) and phatic (25%) strategies being the most common. The study demonstrates the development of new linguistic and cognitive skills among users and illustrates the dynamics of digital Ukrainization, showing how global digital trends are culturally adapted to local Ukrainian linguistic codes, thereby reinforcing identity and community.Item type:Наукова стаття, Social networks as a communication environment for young people: Information threats and European approaches(2026-02-28) Mialkovska, Liudmyla; Zabiiaka, Iryna; Sternichuk, Vita; Pylypiuk, Larysa; Litkovych, Yuliia; Dolozhevska, LiudmylaThe aim of the study is to identify linguistic tools for creating information risks in the interpersonal interaction of young people in the field of social networks and to find ways to develop adjusted countermeasures based on the European experience in the field of media literacy. The study was characterized by an interdisciplinary strategy that combined typological analysis of linguistic phenomena, mechanistic representation of cognitive processes, and comparative analysis of European media education practices. The research is based on the synthesis of forty-six scientific publications, archives of fact checking organizations, and official documents of the European Commission. Еhe three most serious risk profiles among young people were identified: emotional and psychological, cognitive and cultural, and digital and legal. It was found that the combination of emojis with youth slang constitutes the highest risk index, reaching a value of 0.92 conventional units. By increasing the level of intra-sentence code-switching by 34 percent, young people tend to believe highly questionable sources more than neutral messages. TikTok video memes proved to be the most effective in spreading disinformation among young people, reaching a score of 8.1 conventional units due to a combination of 96% spread rate and only 28% critical reflection on the content. Adolescents aged 13-16, who have an emotionally impulsive personality type and low digital literacy, demonstrate a total risk of 7.8 conventional units and are the most vulnerable group.ь The effectiveness of such an adaptation as the model of European media literacy strategies implemented in Ukraine has the potential to be 69.8-85.1% of international standards. The results of the study are used to formulate a theoretical framework focused on the development of individual educational activities aimed at combating disinformation, which would take into account the communicative behavior of adolescents in the bilingual sphere of the Ukrainian population.Item type:Наукова стаття, Невербальне представлення концепту незламність в англомовному воєнно-політичному дискурсі(2026-05-13) Літкович, Юлія Вікторівна; Ковальчук, Людмила ВолодимирівнаСтаття присвячена дослідженню невербального представлення концепту НЕЗЛАМНІСТЬ в українському воєнно-політичному дискурсі, що сформувався після початку повномасштабної російсько-української війни. Аналіз ґрунтується на міждисциплінарному підході, який поєднує засоби мультимодального критичногодискурс-аналізу, інтерпретацію візуальних наративів та елементи соціосеміотики. Особливу увагу приділено тому, як невербальні компоненти, такі як: зображення, символи, жести, кольорові коди, архітектоніка візуальних повідомлень, формують ідентифікаційні рамки та укорінюють ідею стійкості як базової характеристики колектив-ного українського досвіду. У статті розглянуто роль стратегічного фреймінгу в медійному середовищі, зокрема в тому, як різні джерела масової інформації конструюють образ незламності через візуальні патерни, символічні опозиції та емоційно марковані репрезентації. Окремо проаналізовано транснаціональний вимір поширення візуальної підтримки України, який демонструє здатність мультимодальних символів долати мовні та культурні межі. Додатково у статті обґрунтовується роль невербальних засобів як ключових механізмів мобілізації суспільних емоцій та конструювання колективної суб’єктності в умовах воєнної загрози. Особлива увага приділяється тому, як жести, тілесні пози, візуальні метафори та символічні просторові структури інтегруються у воєнно-політичний дискурс і перетворюють абстрактне поняття НЕЗЛАМНІСТЬ на доступний для масової аудиторії, емоційно напо-внений і легко впізнаваний образ. Такий підхід дозволяє простежити, яким чином візуальна риторика сприяє фор-муванню спільної національної пам’яті, посилює почуття солідарності та підтримує психологічну витривалість населення, а також як ці процеси відбуваються у взаємодії з глобальними медіапотоками.Item type:Наукова стаття, Cultural transfer in translation: Innovative approaches to preserving intercultural aspects of a text(2024) Prykhodko, Viktoriia; Kulakevych, Lyudmyla; Litkovych, Yuliia; Kanonik, Nataliia; Horodniuk, NataliaThe paper analyses cultural transfer in translation. In exploring innovative approaches to preserving intercultural aspects of a text, we turn to the concept of culture. The concept of cultural stems from the diversity of phenomena and realities that it encompasses and denotes in the speech of native speakers and in the meta-language of researchers of various disciplines who use it. Without granting it the status of a unifying term, the article hypothesizes that culture is a travelling, interdisciplinary concept used in sociology, comparative law, cultural studies, translation studies, pragmatic linguistics, and interlanguage communication as a unit for the cultural transfer of concepts. The paper defines the concept of culturama, drawing on research from other fields, and considers its characteristics as a minimal, autonomous unit responsible for cultural transfer in translation, carrying cultural information and being a "resistance" for intercultural translation, which is not equivalent to interlingual transfer. A minimal unity of meaning, not necessarily reduced to monolingualism, cultural also develops related shades, a number of significant nuances that are still poorly understood. The results of the study show their dependence on the sociocultural context, on a specific situation of communication. We classify cultures into historical, cultural, and literary ones, and divide them into simple and compound ones. In addition, we distinguish between fixed cultures in the lexicon, which refer to an already known situation, such as clichés, proverbs, idioms, and fixed cultures in a literary work, which are sometimes allusively derived from the previous category. Being on the borderline between quotation and allusion, the latter type of cultural signs either avoids identification -implicitly, communication through translation does not take place -or is deliberately distorted by the translator himself in order to achieve the expected evocative effect in translation or is inadequately "preserved".Item type:Наукова стаття, Метафорична концептуалізація російсько-української війни в політичних карикатурах(2024) Лесик, Ірина Валеріївна; Ковальчук, Людмила Володимирівна; Літкович, Юлія ВікторівнаСтаття розкриває смислову реальність російсько-української війни через метафоричні концептуальні моделі, які реалізуються за допомогою візуальної інформації, представленої у політичних карикатурах англомовного медійного дискурсу. У межах наукової розвідки звер таємося до виокремлення та інтерпретації візуальних метафор, що репрезентують війну в Україні, із залученням інструментарію концептуальної теорії метафори. Дослідження при свячено виявленню особливостей візуальної та концептуальної взаємодії метафоричних про єкцій у конструюванні образу війни, з’ясуванню прагматичного потенціалу концептуально метафоричних моделей, які здатні продукувати наочні образні уявлення, апелюючи до досвіду естетичних та емоційних переживань реципієнта. Аналіз метафоричної концептуалізації російсько-української війни у політичних карикатурах англомовного медіадискурсу виявив такі домінантні метафоричні моделі, як ВІЙНА – це СПОРТ / БОРОТЬБА, ВІЙНА – це ГРА, ВІЙНА – це ТЕАТР, ВІЙНА – це КАТАСТРОФА / СТИХІЙНЕ ЛИХО, ВІЙНА – це ЗЛОЧИН. Результати дослідження показали, що візуальні метафори слугують засобами відтворення образної системи та інтенсифікації вербального вираження концепту ВІЙНИ, на базі чого далі вибудовуються наративи про російсько-український збройний конфлікт та, враховуючи переважно їх конвенціональну природу, полегшують процес сприйняття й опрацювання нової інформації, робить її доступнішою і зрозумілішою для сучасної масмедійної аудиторії.