Наукові статті
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Item type:Наукова стаття, Innovative aspect of modernization of higher education teaching staff(2024-12-30) Zabiiaka, Iryna; Kostolovych, Maria; Balakirieva, Viktoriia; Mulyk, Kateryna; Zakharevych, Mykola; Prokhorchuk, OleksandrThe article clarifies the essential features of innovation, classification, integral qualities of innovation; factors of innovative learning technologies, and modern innovative learning models. New innovative learning technologies in the modernization of training of specialists in the educational process are defined as distance, blended, and mobile learning. The study's ascertaining stage showed that students' readiness to implement innovative technologies is insufficient, which confirmed the study's relevance in the modernization of professional training of specialists and the role of innovative learning technologies. Based on the generalization of the results of the formative stage of experimental training, it was confirmed that the proposed special course of the specified training is statistically justified and effective, the level of readiness of EG students is higher than that of CG students. Methodological recommendations have been developed for the use of innovative technologies in the modernization of the professional training of specialists and their further application in the professional activities of specialists.Item type:Наукова стаття, SOCIAL NETWORKS AS A COMMUNICATION ENVIRONMENT FOR YOUNG PEOPLE: INFORMATION THREATS AND EUROPEAN APPROACHES(2026-01) Mialkovska, Liudmyla; Zabiiaka, Iryna; Pylypiuk, Larysa; Litkovych, Yuliia; Dolozhevska, LiudmylaThe aim of the study is to identify linguistic tools for creating information risks in the interpersonal interaction of young people in the field of social networks and to find ways to develop adjusted countermeasures based on the European experience in the field of media literacy. The study was characterized by an interdisciplinary strategy that combined typological analysis of linguistic phenomena, mechanistic representation of cognitive processes, and comparative analysis of European media education practices. The research is based on the synthesis of forty-six scientific publications, archives of fact-checking organizations, and official documents of the European Commission. Еhe three most serious risk profiles among young people were identified: emotional and psychological, cognitive and cultural, and digital and legal. It was found that the combination of emojis with youth slang constitutes the highest risk index, reaching a value of 0.92 conventional units. By increasing the level of intra-sentence code-switching by 34 percent, young people tend to believe highly questionable sources more than neutral messages. TikTok video memes proved to be the most effective in spreading disinformation among young people, reaching a score of 8.1 conventional units due to a combination of 96% spread rate and only 28% critical reflection on the content. Adolescents aged 13-16, who have an emotionally impulsive personality type and low digital literacy, demonstrate a total risk of 7.8 conventional units and are the most vulnerable group.ь The effectiveness of such an adaptation as the model of European media literacy strategies implemented in Ukraine has the potential to be 69.8-85.1% of international standards. The results of the study are used to formulate a theoretical framework focused on the development of individual educational activities aimed at combating disinformation, which would take into account the communicative behavior of adolescents in the bilingual sphere of the Ukrainian population. © (2026), (Little Lion Scientific). All rights reserved.Item type:Наукова стаття, Aspects of effective communication (european experience): digital, informational, and sociolinguistic dimensions(2024-09-24) Mialkovska, Liudmyla; Cherneta, Svitlana; Zabiiaka, Iryna; Maiboroda, Oksana; Silvestrova, OksanaIntroduction: The modern era of digital technologies and globalization has brought about significant transformations in communication methods. This article explores how digital, informational, and sociolinguistic dimensions influence the processes of effective communication, focusing particularly on European experiences. Objective: The objective of this study is to analyze the impact of digital transformation, information transparency, linguistic diversity, and cultural adaptation on effective communication in modern European society. The research aims to uncover both the benefits and challenges posed by these factors in the context of communication processes. Methods: This research employed a theoretical approach, synthesizing a wide range of literature and conducting psychological and sociolinguistic analyses. Comparative methods were used to assess different strategies of communication in European contexts, while particular attention was paid to understanding how digitalization and sociolinguistic factors interact. Results: The findings suggest that digitalization enhances accessibility and the speed of communication but introduces challenges, such as the digital divide and data protection issues. Information transparency and accessibility have been identified as crucial in building trust and ensuring the effective exchange of information. Moreover, sociolinguistic factors, especially cultural and language adaptation, have proven essential for effective intercultural communication in Europe.Item type:Наукова стаття, Formation of Lexical Competence in Applicants for Education at Distance Learning (Experience of Foreign Scientists)(2023-04-20) Lobanova, Svitlana; Kovalchuk, Oksana; Melnychuk, Olha; Zabiiaka, Iryna; Alyieva, Alvina; Kanonik, NataliiaThe modern peculiarities of the formation of lexical competence in students in distance education are quite acute due to the alternative organization of the scientific process and the possibility of its improvement in modern educational programs. The use of digital technologies in the learning process can be useful from the point of view of forming lexical competence and their further development in the context of strengthening the role of distance education in the modern educational program. The purpose of the article is to study the formation of lexical competence in students in distance learning, as well as the use of effective digital platforms and information technologies that can improve the components of lexical competence, such as terminology, word formation, the ability to build lexical and semantic constructions, etc. The main objective of the study is to analyze the theoretical and methodological aspects of lexical competence development in students in the context of global digitalization. The article focuses on current trends in the development of distance education and its role in the further educational process. The key prospects for development and possible ways to improve the formation of lexical competence of students studying in a distance format are outlined. Useful means of development and features of lexical competence formation are proposed, its theoretical concept is studied and its structural components are characterized. The obtained results of the study can be useful for improving the quality of the educational process in educational institutions and can be used for further development of education in the modern world.Item type:Наукова стаття, Social Networks as a Linguistic Environment: A Study of Communicative Manifestations in Cultural-Linguistic and Cognitive Contexts(Lengua y Habla, 2026) Mialkovska, Liudmyla; Zabiiaka, Iryna; Pylypiuk, Larysa; Bondar, Tetiana; Tykha, LarysaThis article explores the communicative features of the Ukrainian language on social networks within the broader context of linguistic adaptation and cultural identity development. The study aims to identify trends in the linguistic behavior of Ukrainian users and to organize new forms of multimodal discourse in a globalized environment. The methodology combines corpus linguistics, multimodal discourse analysis, and critical examination of social media texts. The empirical data consists of 40 authentic posts and comments in Ukrainian, published in 2025 on Instagram, Facebook, and Twitter. Findings highlight three main linguistic and cognitive processes: speech compression focusing on acronymization (35%), text creolization through expressive use of emojis (42%), and multimodal semantic integration within consistent models (48%). The linguistic and cultural analysis identified markers of glocalization: national-specific (30%), professional-discursive (28%), and generational-subcultural (25%). The communication strategy typology revealed five main types, with informative (30%) and phatic (25%) strategies being the most common. The study demonstrates the development of new linguistic and cognitive skills among users and illustrates the dynamics of digital Ukrainization, showing how global digital trends are culturally adapted to local Ukrainian linguistic codes, thereby reinforcing identity and community.Item type:Наукова стаття, Social networks as a communication environment for young people: Information threats and European approaches(2026-02-28) Mialkovska, Liudmyla; Zabiiaka, Iryna; Sternichuk, Vita; Pylypiuk, Larysa; Litkovych, Yuliia; Dolozhevska, LiudmylaThe aim of the study is to identify linguistic tools for creating information risks in the interpersonal interaction of young people in the field of social networks and to find ways to develop adjusted countermeasures based on the European experience in the field of media literacy. The study was characterized by an interdisciplinary strategy that combined typological analysis of linguistic phenomena, mechanistic representation of cognitive processes, and comparative analysis of European media education practices. The research is based on the synthesis of forty-six scientific publications, archives of fact checking organizations, and official documents of the European Commission. Еhe three most serious risk profiles among young people were identified: emotional and psychological, cognitive and cultural, and digital and legal. It was found that the combination of emojis with youth slang constitutes the highest risk index, reaching a value of 0.92 conventional units. By increasing the level of intra-sentence code-switching by 34 percent, young people tend to believe highly questionable sources more than neutral messages. TikTok video memes proved to be the most effective in spreading disinformation among young people, reaching a score of 8.1 conventional units due to a combination of 96% spread rate and only 28% critical reflection on the content. Adolescents aged 13-16, who have an emotionally impulsive personality type and low digital literacy, demonstrate a total risk of 7.8 conventional units and are the most vulnerable group.ь The effectiveness of such an adaptation as the model of European media literacy strategies implemented in Ukraine has the potential to be 69.8-85.1% of international standards. The results of the study are used to formulate a theoretical framework focused on the development of individual educational activities aimed at combating disinformation, which would take into account the communicative behavior of adolescents in the bilingual sphere of the Ukrainian population.Item type:Наукова стаття, Globalisation and Digitalisation: The European Approach to Cutting-edge Educational Practices(2024-09-30) Martyniuk, Alla; Zabiiaka, Iryna; Shevchuk, Anastasiia; Lobanova, Svitlana; Hubina, Alla; Melnychuk, OlhaThe urgency of optimising the development of Ukraine’s education system is driven by the need to preserve intellectual potential and national identity against the backdrop of the priority of integrating into the European system in the context of post-war recovery. The research aims to identify gaps in existing studies on globalisation and digitalisation practices based on successful European experiences and propose a new research direction in immersive technologies. The innovative solutions proposed in the article pertain to immersive technologies integrated into the educational process to enhance material assimilation and create engaging experiences. The advantages of their application are highlighted, including the visualisation of abstract and complex learning concepts, stimulation of active participation in interaction with virtual objects and environments, development of creativity and problem-oriented thinking, and obtaining realistic experience. The study establishes that the implementation of advanced educational practices of the European community and the involvement of long-term international funding in synergy form potential optimal prerequisites for developing the higher education system in the national space through the differentiation of powers between various institutions, autonomy in the organisation of educational process management, and the formation of a competitive environment in the higher education sector.Item type:Наукова стаття, Linguistic and pragmatic aspects of communication in the modern media world(Malaysia: University of Technology Malaysia, 2024-05-07) Kyseliuk, Nataliia; Mialkovska, Liudmyla; Sternichuk, Vita; Yanovets, Anzhelika; Hubina, Alla; Zabiiaka, Iryna; Kriukova, YuliyaTaking into account the purposeful activity of modern man, his acquisition of enormous masses of information during a short period, the communication aspect of communication in the business sphere has gradually turned from a means of enjoyment, length, and unhurried language interaction into a means of accurate, short and simultaneous full communication of a problem, initiative, proposal. Communication pragmatics came to the aid of such language transformations. The article proves that pragmalinguistics studies speech communication as a manifestation of speech activity – purposeful influence on each other (persuasion, persuasion, request for information, etc.) using language. To achieve their communicative goals, depending on the context and situation, their communicative roles, the speaker and the addressee use certain speech acts (written as sentences) corresponding to these goals – stating facts, encouraging action, etc. It is scientifically determined that the emergence of ecolinguistics is due to the need to solve the problems of interaction between language, man and nature. It is indicated that it covers extremely diverse research that reflects the importance of environmental issues in society. The attention given to issues of environmental protection at all levels of society, and as a result, the relevance of environmental issues, as well as the peculiarities of communication in the field of environmental protection, allow us to distinguish a separate type of discourse - ecological, which is characterized by the constant addition of the ecological glossary, the emergence of special axiological units, the presence of separate status.Item type:Наукова стаття, European Perspectives on Innovative Educational Practices in the Age of Globalization and Digitalization(Canada: University of Windsor, 2025) Martyniuk, Alla; Zabiiaka, Iryna; Shevchuk, Anastasiia; Lobanova, Svitlana; Hubina, Alla; Melnychuk, OlhaThe potential of innovative learning technologies and digitalization is a key factor in the progressive development of the academic space within the context of educational environment integration. This article aims to study the potential of innovative learning technologies in the context of globalization and the digitalization of education, based on successful European experiences. It also pays special attention to immersive digital media that involve virtual and mixed-reality possibilities. To achieve these goals, a combined approach was applied, including the analysis of existing case studies and the formation of conclusions based on secondary data analysis. This research suggests ways to integrate immersive-learning tools into practice-oriented learning. These types of tools contribute to improving the processes of learning by students, allowing them to visualize complex and abstract definitions, motivate active participation in the learning process, develop creativity and practical skills of problem-based thinking, and provide realistic experiences of solving educational tasks in practice. This article substantiates that these innovations successfully used in developed countries of the European community will allow for the effective development of the national educational system in the post-war reconstruction of Ukraine. This article establishes the need to upgrade the existing educational development strategy to delineate powers between different management institutions, create a competitive environment in the educational sector, and expand opportunities for financing state-of-the-art projects in this area. The prospects for educational development are focused on the potential of immersive learning technologies, practice-oriented education, and interactive communication tools for competence-based learning.