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Item type:Наукова стаття, Enhancing Digital Leadership and Crisis Management Skills for Advancing Sustainable Development Goals(2025-03-01) Mialkovska, Liudmyla; Koretska, Nataliia; Koshchii, Oksana; Stryzheus, Liudmyla; Abramova, Iryna; Kutsai, Nataliіa; Semeniuk, PavloThe study’s relevance lies in the need to develop leaders’ digital competences to achieve sustainable development goals. The article aims to study the role of digital leadership and crisis management training as tools for achieving sustainable development goals in digital transformation. The study uses literature analysis, generalisation, systematisation, statistical data analysis and forecasting to determine the role of digital leadership and crisis management training in digital transformation and sustainable development. The results of the analysis of changes in the level of digital skills show a stable trend towards a decrease in the share of people with a high level of information (by 9.24%) and communication (by 10.06%) skills, as well as digital content creation skills (by 14.38%) in 2023. However, forecasting indicators for the following periods revealed the possibility of a further increase in the level of digital skills in 2025, in particular information (by 2.13%), communication (by 1.19%), and digital content creation skills (by 4.68%). Digital leadership is an important component for ensuring progress in achieving the Sustainable Development Goals, as it contributes to developing key skills necessary for the resilience of organisations and society as a whole in the face of global challenges.Item type:Наукова стаття, STRATEGIC MANAGEMENT OF YOUTH CENTERS AS A COMPONENT OF THE DEVELOPMENT OF REGIONAL YOUTH INFRASTRUCTURE(2025-11-18) Abramova, Iryna; Babenko, AnastasiiaThe development of youth infrastructure is a priority area of state social and humanitarian policy, as it ensures social cohesion, democratic activity and vitality of young people. Youth centres are key institutional elements of this infrastructure, performing functions such as developing competencies, integrating young people into public life, and supporting local initiatives. However, traditional management models are often focused on short-term solutions, which limit their effectiveness and ability to respond to modern challenges.The purpose of the article is to study the processes of strategic management of youth centres as a component of regional youth infrastructure, to analyse international and national practices, and to identify key principles and management tools that ensure the systematicity, efficiency, and sustainability of the centres` activities.The study revealed that strategic management of youth centres encompasses long-term planning, resource optimisation, staff competency development, and efficiency control mechanisms. International initiatives of the Council of Europe, notably the Kyiv Programme and the European Platform of Youth Centres, establish standards of quality and cooperation that can be adapted at the national and regional levels. National examples of the United Kingdom and Ireland demonstrate the practical implementation of these principles through the integration of centres into 11(16) 2025 1023 regional strategies and partnership networks. The use of methodological tools, such as the Youth Work Toolkit, contributes to the standardisation of processes and enhances the transparency of management practices.Further research should focus on systematising strategic management models, adapting international practices to local conditions, developing methodological recommendations for enhancing the institutional capacity of centres, and assessing their impact on the socio-economic development of regions. Particular attention should be paid to mechanisms for involving young people in management processes and the integration of youth centres into European quality standards.Item type:Наукова стаття, Brand Communication Strategies and PR Technologies for Crisis Management in the Media Sector(2025-10-22) Mialkovska, Liudmyla; Abramova, Iryna; Smolych, Dariia; Hubina, Alla; Zelenko, Oksana; Sadova, LarysaAlthoughtherearelargeadvantagesofcoachinginterventions,somelimitationstoourstudyaretheimbalanceofthecoachingexperienceofparticipants,varyinglengthoftheprograms,andtheheterogeneityofprofessionalgroups. Thesevariablescanhavesomeroleinthenatureofchange,and,therefore,theconclusionsmustbegeneralizedwithcare.Furtherresearchmustconcentrateoncausalinteractionsamongpersonalpsychologicalprocessesofcoaching,theeffectsinsteadyandcrisisenvironmentswithlong-termoutcomes,andthesimulationoftheeffectsofdigitalplatformsonprofessionalidentityandautonomyofprofessionals.Thearticleisacombinationofstatisticalanalysisofsociologicaldata(2020-2025),casestudiesofthemostpopularUkrainianmediainthewar,andasurveyoftheaudienceperception(n=347).Theeffectivenessofcrisiscommunicationinrelationtomedialiteracy,informationconsumption,andtrustwasevaluatedbymeansofstatisticalanalysis. Thecommondigitalmediacrisis-managementmechanismswereidentifiedincasestudies,andtheeffectofage,sourcetype,andfrequencyofnewsconsumptiononaudiencereactionswasanalyzedbytheMANOVA.Theoutcomeofempiricalresearchrevealedthestatisticallysignificantage-baseddifferencesinperceptionofcrisisbrandcommunicationbymedia(Trace=0,380;F(51,987)=2,806;p<0,001). Likewise,therateofnewsconsumptionhasagreatinfluenceonthelistofevaluationsofmediamessagesincrisis(Trace=0,415byPillai;F(34,658)=5.061;p<0,001). Moreover,thereweremajordisparitiesintheaudienceevaluationofthecrisiscommunicationsbasedonthetypeofthemainchannelofnewsreceipt(TraceofPillai=0,579;F(34,658)=7,892;p=0,001). Therefore,theresultssubstantiatethefactthattheage,thedegreeofinvolvementinthemediacontent,andtheinformationformataremajorfactorsthataltercognitiveandevaluativeresponsesoftheaudience.Thefindingsindicatethattheperceptionofcrisiscommunicationdependsonage,sourcetype,andnewsconsumption,soitissuggestedtousesegmentedapproachestothetargetaudience,andmedialiteracy,mediatransparency,andregulationofinformationloadscanbeusedasmethodstobuildtrustinandtheeffectofmessages.Item type:Наукова стаття, Enhancing digital leadership and crisis management skills for advancing sustainable development goals(2025) Mialkovska, Liudmyla; Koretska, Nataliia; Koshchii, Oksana; Stryzheus, Liudmyla; Abramova, Iryna; Kutsai, Nataliia; Semeniuk, PavloThe study’s relevance lies in the need to develop leaders’ digital competences to achieve sustainable development goals. The article aims to study the role of digital leadership and crisis management training as tools for achieving sustainable development goals in digital transformation. The study uses literature analysis, generalisation, systematisation, statistical data analysis and forecasting to determine the role of digital leadership and crisis management training in digital transformation and sustainable development. The results of the analysis of changes in the level of digital skills show a stable trend towards a decrease in the share of people with a high level of information (by 9.24%) and communication (by 10.06%) skills, as well as digital content creation skills (by 14.38%) in 2023. However, forecasting indicators for the following periods revealed the possibility of a further increase in the level of digital skills in 2025, in particular information (by 2.13%), communication (by 1.19%), and digital content creation skills (by 4.68%). Digital leadership is an important component for ensuring progress in achieving the Sustainable Development Goals, as it contributes to developing key skills necessary for the resilience of organisations and society as a whole in the face of global challenges.Item type:Наукова стаття, Crisis management in the media sector: analyzing brand communication strategies and public relations technologies(Hradec Králové: Magnanimitas, 2025) Mialkovska, Liudmyla; Abramova, Iryna; Sadova, Liudmyla; Hubina, Alla; Zelenko, Olena; Sadova, LiudmylaThe article examines crisis management in the media sector with a focus on brand communication strategies and public relations technologies. Contemporary approaches to managing communication crises in a rapidly evolving digital information environment are analyzed. The role of PR technologies in shaping and maintaining media organizations’ reputation during crisis situations is discussed. Key tools of effective communication are identified, including crisis strategies, media monitoring, information flow management, and engagement with target audiences. The study emphasizes the importance of a systematic approach to crisis management as a prerequisite for maintaining audience trust and brand stability.