(Pontifical Catholic University of Sao Paulo (PUC-SP), 2025-12-19) Tendiuk, Alla; Vasilik, Nataliia; Kutsai, Nataliia; Galushchak, Valentina; Virun, Liliia
The integration of digital technologies and green management practices enhances administrative efficiency and
supports sustainable development. ERP and CRM systems are the most common digital tools, used by 63.9% and
57.4% of organizations, respectively. Cloud platforms (49%) and big data analytics (44.8%) are widely
implemented, while adoption of AI (25.3%), IoT (28.3%), and blockchain (9.6%) remains moderate. In
environmental management, energy efficiency (54.4%) and waste reduction (46%) are key initiatives. Only 27.7%
of organizations fully integrate environmental goals into their strategy, while 30.2% neglect them. The study shows
that digital and green practices are increasingly present but face technical and institutional barriers. Strengthening
digital skills and aligning sustainability goals with strategy are essential for integrated, future-ready organizational
management.
