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Compositional features of visual elements in the design of museum application interfaces in China
(2025) Skliarenko, Nataliia
Purpose. The aim of the study is to identify the compositional features of the visual organisation of museum application interface elements in China. The identification of their aesthetic characteristics will provide a theoretical basis for future interface optimization. Methodology. This study employs systematic analysis, artistic analysis, and compositional analysis to conduct a multidimensional analysis of interface design. Systematic analysis focuses on the structural and functional relationships between various visual elements; artistic analysis explores the role of images, fonts, and colours in visual expression; and compositional analysis focuses on the impact of layout, visual hierarchy, and dynamic effects on user perception and interface experience. Results. This study systematically analyses the visual elements and compositional characteristics of the interface design of museum applications in China. The study finds that most interface designs integrate aesthetics, functionality, emotionality, and traditional Chinese cultural connotations into a compositional paradigm that conveys cultural arts and national aesthetics to users. This study focuses on four core visual elements: layout (emphasizes clear information hierarchy and spatial order); font design (highlights traditional art and readability); colour coordination (reflects traditional colours and modern vitality; icon design (prioritizes functional orientation and cultural symbol expression). Additionally, the integration of visual elements with animation effects enhances the interface’s interactivity and engagement, creating a dynamic visual experience that combines visual appeal with cultural immersion. The overall design embodies modularity, adaptability, and immersion, establishing a path for the deep integration of traditional cultural aesthetics with contemporary design expression. Scientific novelty. This study is the first to adopt a compositional analysis perspective, systematically integrating visual elements and aesthetic characteristics in interface design to explore their role in enhancing visual communication and cultural expression. Practice has proven that visual elements not only convey national culture and regional characteristics but also serve as important vehicles for cultural narrative and emotional resonance. Creating interface designs that combine cultural significance, aesthetic appeal, and interactivity can optimize user experience, enhance the overall brand image of museums, strengthen users’ cultural identity and national pride, and drive the future development of museum interface designs. Practical relevance. This study provides innovative ideas for optimizing the visual aesthetics of interface design. Designers and scholars can utilize the results of this research to develop more reasonable design strategies to adapt to changing user needs and technological developments, and to enhance the user experience and cultural communication effects of museum applications.
Features of colour visual image formation in the urban space of Shandong Province with consideration of regional aspects
(2025) Skliarenko, Nataliia
Purpose. The purpose of this study is to examine the role of colour in the visual image design of cities in Shandong Province based on the analysis of regional characteristics. Methodology. The study is based on the analysis of collected representative graphic materials from selected cities in Shandong Province using the visual sampling method, which allowed obtaining real visual information about the city. The manual colour extraction method is used to extract the dominant colour in the selected image material from a colour recognition website, record its HEX CODE and name it. Finally, the ‘The main theme’ colours of 10 cities in Shandong Province were extracted using colour analysis. Based on their art historical analysis, which includes an analysis of colour trends, cultural background, and urban development orientation, their spatial colour characteristics and visual images were highlighted to form a system of colour representation with narrativity and locality. Results. The study of urban colour characteristics based on regional aspects demonstrates the diversity of urban colours in Shandong Province and explains the importance of colour in urban development. The colour types of cities in Shandong Province are classified and four categories of urban colour system are distinguished: Coastal freshness, Ecologically wilderness type, Cultural warmth type and Comprehensive type. Each type also presents colour structure and visual characteristics that are closely related to the natural geography and cultural background of the local urban area. The results of the study indicate that regional environment and urban characteristics are inextricably linked in the urban colour system. Scientific novelty. Based on regional aspects, the study proposes for the first time a method for classifying the visual image of urban colours based on geographical environment, history and humanities, and urban functions. Compared with previous studies focusing on the colour of individual urban regions, considerable attention is paid to the visual correlation between the colour structure and the overall unity of urban space, which highlights the aesthetic value and systematic role of the urban colour system. Practical relevance. The research results provide a clear classification basis and methodological support for the design of urban visual image and related urban colour research. The proposed classification of urban colour systems can provide designers with effective design guidelines for their visual practice in different cities. In addition, the research contributes to the formation of a more holistic visual space of the city, the enhancement of public identity, and the enhancement of regional content communication to create a more accurate and vivid image of the city.

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