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Strategic priorities for the balanced development of cultural tourism entities in the post-war period
(Lutsk: LNTU, 2025) Zubekhina, Tetiana; Matviichuk, Liudmyla; Dvorska, Iryna
Armed conflicts were considered as potential catalysts for the modernisation of the tourism infrastructure. Under the conditions of comprehensive economic recovery, involving the implementation of innovations and the stimulation of both internal and external demand, growth in the sector could be encouraged despite significant losses experienced by Ukraine’s tourism industry. These losses were associated with the destruction of infrastructure, a decline in entrepreneurial activity, imbalances in the labour market, and an increase in the cost of services. The purpose of the study – to determine the strategic priorities for the recovery of cultural tourism entities in Ukraine during the post-war period, to develop mechanisms for the integration of cultural heritage into sustainable development strategies. The research involved the analysis of tourism sector losses, the impact of war on tourism infrastructure, the development of business support programmes, the stimulation of internal tourism. Primary attention was given to the assessment of the damage inflicted on the tourism industry by the war, which included direct destruction, disruption of critical infrastructure, a decline in tax revenues. Despite substantial losses, internal tourism continued to function, particularly in the Western regions such as Zakarpattia and Bukovyna, which emerged as hubs of economic activity due to business relocation. A positive factor was identified in the increased demand for local tourism services, which contributed to the development of regional tourism. In 2023, Ukraine’s tourism sector contributed UAH 383 million in taxes to the national budget, reflecting a 29% decrease compared to 2022 and a 39% decrease compared to 2021. Simultaneously, the number of taxpayers in the sector declined by 34%. However, the tourism industry encountered numerous challenges, including insufficient funding, destruction of infrastructure, restricted access to certain areas, and safety risks. The study proposed strategic approaches for the restoration of the tourism industry, including the development of special entrepreneurship support programmes, attraction of investment, infrastructure reconstruction, and promotion of the Ukrainian tourism brand on the international stage. Particular emphasis was placed on the importance of preserving and restoring cultural heritage as a key component of sustainable tourism development.
Systems of goods geographical indications: EU and Ukraine experience
(Lutsk : LNTU, 2024-06) Peredriy, Oksana; Pakholiuk, Olena; Golodyuk, Galina
Goods with geographical indication are an important component of the world economy, they have an impact on social and cultural development, help to preserve natural and cultural resources of the regions, therefore their investigation is relevant. The purpose of the study is to compare the systems of goods with geographical indications in the EU and Ukraine, to determine the dynamics of formation and advantages of this system functioning in Ukraine. An analysis of the literature on geographical indications in various fields is carried out; the regulatory framework that regulates geographical indications in specific countries and regions; the effectiveness of legal mechanisms for geographical indications protection, economic consequences of using geographical indication for regional markets is examined. It was proved that geographical indication introduction has advantages: it allows to determine the place of commodity production, to ensure its quality and uniqueness; contributes to the development and support of local economies, traditional industries; protects and supports traditional methods of production, recipes and other aspects of cultural heritage related to a certain region; provides consumers with an additional level of trust in the product. These aspects contribute to the development of international trade, create conditions for fair competition, promote innovation and protect the interests of producers and consumers. Studies show that producers with geographical indications can experience a positive impact on their markets due to the increased value of their goods. It is noted that geographical indication introduction can contribute to preserving and supporting traditional methods of production and cultural heritage. Analysis of registration practice and protection of geographical indications in different countries allows to identify shortcomings and opportunities for improving legislation and processes. Research indicates that consumers find the products with geographical indications more attractive and trust them because of associations with a specific region. Studying the international aspect of geographical indication allows you to understand how the use of this tool affects international trade and economic relations. The research results contribute to the development of recommendations for policies, improvement of the рractice of geographical indications registration and protection, as well as to the expansion of understanding the importance of this tool for the development of various industries and regions.

Факультет митної справи, матеріалів, технологій та гостинності

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