DSpace

The article analyses the image of inclusion in the contemporary Volyn media, traces how the media shape the attitude of society to the phenomenon of inclusion. Attention is focused on the problem of ethics of inclusion in the media, on the responsibility of journalists for the formation of a tolerant society. It is established that the media space has a significant impact on social integration. The key trends in the representation of people with disabilities in the Volyn media are considered. Positive practices, challenges and manipulative strategies that influence the formation of inclusive discourse are analysed. Special attention is paid to the impact of public initiatives on changing media content and developing a more tolerant information environment.

The relevance of studying advanced technologies and using artificial intelligence in training specialists is primarily due to the rapid development of digital technologies, which significantly transform the educational process, increasing its flexibility, individualisation and efficiency. The study investigates the dynamics of the use of AI technologies in education and identifies the extent to which digital technologies influence the development of digital skills and literacy, which is important for ensuring the competitiveness of graduates in the modern economy. This study examines the factors that determine the success of using advanced educational technologies and AI in training specialists and assesses their impact on the quality of the educational environment. The main methods for qualitative analysis of the research components include synthesis of literature sources, case analysis, systematisation, and generalisation. During the quantitative research, a survey was conducted to collect data, and the available statistical information was analysed based on the calculation of the χi-square criterion. The analysis was based on data collection through a survey of 297 individuals pursuing a degree in Ukraine. The independent variables of the analysis were the educational degree being pursued by the respondents and the level of digital skills. In contrast, the dependent variables included the frequency of using AI-based educational platforms, the purpose of using AI in education, the level of satisfaction with the quantity and quality of available AI platforms for education, and the readiness to implement new educational technologies. The results of the study confirm that the frequency of access to AI-based platforms for learning by participants of the educational process, the purpose of using such technologies and satisfaction with their quality affect the process of integrating advanced educational technologies and artificial intelligence into higher education institutions. The study demonstrates the need for a systematic approach to introducing educational technologies in the training of specialists to ensure a qualitative transformation of the modern educational system.

Факультет креативних індустрій, маркетингу та комунікацій

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