Факультет креативних індустрій, маркетингу та комунікацій
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Item type:Наукова стаття, Improving safety criteria for transporting hazardous goods by road through optimizing the geometric parameters of their stowage(Eastern-European Journal of Enterprise Technologies, 2024) Pustiulha, Serhii; Samchuk, Volodymyr; Prydiuk, Valentyn; Pasichnyk, Oksana; Shymchuk, OleksandrThe object of research is the process of cargo transportation by road. The problem of efficient loading and securing of hazardous goods in box containers during their transportation by road is considered. The basic principles of the voxel-based interpretation of the model of loading box containers on road transport are presented, and a general principle for calculating the fractal dimension of such three-dimensional objects has been developed. The calculation is based on the procedure of reducing the dimensionality of space by cutting the object into separate layers and determining the fractal dimensionality of two-dimensional slices. The proposed principle could be used to estimate the fractal dimension of three-dimensional objects in practical tasks in any industry. A method for simplified calculation of fractal characteristics of three-dimensional bill of lading models of cargo stowage has been devised. The method is based on the assessment of the quality of blocking of the constituent elements of the spatial system in three coordinate directions by the fractal dimension of two-dimensional images of their frames. The method provides opportunities for calculating the quantitative characteristics of the quality of cargo stowage from the standpoint of its transportation safety. A method for fractal stowing of goods in box containers on a truck platform has been proposed. This method of fractal stowage provides for the absence of slippage and displacement of boxes in the package and makes it impossible for them to overturn in extreme situations. The use of the fractal stowage method allows for an efficient and low-cost technology of securing the cargo as it involves only a circular bandage of the top layer of the loaded package of boxes and its fastening to the vehicle platform at four pointsItem type:Наукова стаття, Сімейно-родові іменування, похідні від імен та прізвищ першоносіїв (на основі вибраних антропонімів сіл Антонівка та Борисковичі початку та середини ХХ століття)(2020) Садова, Лариса ОлександрівнаHe article analyzes the problem of the origin and prescription of family names, the duration of their functioning in rural anthroponomics (on the basis of the informal anthroponomy of the south of the Volyn region). The semantics of bases and word-formation structure of the last names in the south of Volyn region have been analyzed. Onim vocabulary represented in bases of the last names has been determined; various after structure variants of the names, toponymic and appellative nominations of a person giving reasons for the last names, have been considered. The productivity of the names in creation of the last names has been defined; names characterized by the most activity in the process of creation of the last names have been stated. The semantics of bases and word-formation structure of the modern last names in the south of Volyn region reflect common Ukrainian tendencies of anthroponomical system, and also regional features of anthroponomy, predefined by the specific of the development of dialects, interlingual links, history, culture, way of life of the region.Item type:Наукова стаття, Basic Parameters of Medical Textile Materials for Removal and Retention of Exudate from Wounds(2022-11-07) Riabchykov, Mykola; Nazarchuk, Liudmyla; Tkachuk, OksanaThe article focuses on predicting the properties of textile materials intended for the treatment of wounds. The main requirements for medical textile materials for liquid transportation were identified. Exudate from wounds and therapeutic fluids from a dressing must move through material with the necessary efficiency. This ensures that unwanted substances are removed from the wound and the necessary moisture is maintained. These requirements can be provided using a mathematical model of the process. Such a model can be substantiated by solving a non-linear differential diffusion equation. For this purpose, the function of changing the moisture content inside a textile material was approximated using a polynomial function that satisfies the boundary conditions. This approximation made it possible to reduce the problem to the solution of an ordinary differential equation with respect to time. The obtained analytical solution of the change in moisture content with respect to time and coordinate includes two diffusion constants. The results of macro-experiments, together with analytical results, made it possible to determine the diffusion coefficient and the nonlinearity coefficient in an explicit form. The results made it possible to predict the moisture content at a given point of textile material at any given time, the total amount of absorbed liquid and the intensity of absorption. The resulting function can recommend the geometric and physical parameters of medical textile materials for the treatment of wounds with a given intensity of exudate sorption.Item type:Наукова стаття, The influence of magnetic nanocomponents on the strength of textile fibers(2026) Riabchykov, Mykola; Nazarchuk, Liudmyla; Melnyk, Dmytro; Korolyova, NataliaThe article describes the method of synthesis of magnetic nanomaterials based on a mixture of divalent and trivalent iron. The adhesion properties of nanocomponents to fibers of different natures have been determined. A model of the interaction of nanocomponents and textile fibers has been constructed. The mechanical characteristics of fibers in a normal state and fibers with a magnetic component addition have been determined. It has been proven that the content of nanocomponents in an amount of 0.2–0.5% of the fiber mass leads to an increase in the tensile strength by ⁓ 35–60%. The process of increasing the strength is justified in the process of modeling the load of conventional fibers and fibers filled with nanomagnetic components. The results obtained allow to recommend the technology of nanomagnetic strengthening of fibers when they are used in textile or other functional materials.Item type:Наукова стаття, Communication Strategies of Internet Marketing of Trading Enterprises(Miami, 2023-08-08) Chunikhina, Tetіana; Saiensus, Mariia; Sinko, Andrii; Iazvinska, Nadiia; Klimovych, Olha; Siryk, RostyslavPurpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to improve the positioning of the enterprise's brand and increase its penetration into the market of goods. Design/methodology/approach: The method of induction and deduction was used to identify the key prospects for the development of communication strategies for Internet marketing of trade enterprises. Findings: An important research direction is the analysis of the process of formation and organization of the Internet marketing communication strategy based on the practice of using management decisions. The results of the study reveal the achievements of trade enterprises in implementing an advertising campaign, improving the quality of the communication strategy, and the key structural elements necessary for its effective implementation. Research, Practical & Social implications: Due attention is paid to the process of developing a communication strategy through various means of Internet marketing and their use in the digital environment. The article examines the communication strategy and its features in sales policy, advertising campaigns, and brand management as key areas of its manifestation. The use of a communication strategy and its implementation in modern prospects is of strategic importance for a commercial enterprise to ensure its long-term viability.Item type:Монографія, Business Development towards the Application of Innovative Customer Relationship Management (CRM) Technologies in the Context of Global Transformational Changes(2024-04-01) Kuzmаk, Oleh; Kuzmak, Olena; Voitovych, SerhiiThe article summarizes issues related to the key tasks of modern business owners, in particular, ensuring a competitive positioning on the market and sustainable development of enterprises in the conditions of the development of digital transformation of economic relations. The main goal of the work is to research and determine the points of contact between customer loyalty and satisfaction and business efficiency, to assess the state of application of CRM systems and their impact on business indicators of activity. The actuality of solving the established problem consists in the fact that the effective use of CRM systems should become one of the tools for ensuring the preconditions of competitive advantage of the business entity, strengthening the image by improving the management of relationships with existing and potential customers, attracting and retaining consumers, developing dialogue and gaining loyalty. This publication highlights the aspects of transformational changes, globalization of economic relations, and their impact on the formation of modern business relations with clients. An attempt was made to give a systematic presentation of the main advantages of using information technologies as a tool for the effective management of relationships with clients. It has been found that for the successful implementation of CRM, a necessary condition is the definition and specification of the company's goals in the short- and long-term perspective and the definition and development of a strategy that determines relations with customers. The study concludes that in modern business conditions, it is necessary for companies to use CRM systems, and managing the successful implementation of CRM requires a complex integrated, and balanced approach to technologies, processes, and personnel.Item type:Монографія, The Strategy of Sustainable Development of Digital Business in the Conditions of the Variability of the Business Environment and European Integration(2024-04-01) Polinkevych, Oksana; Kuzmak, Olena; Kuzmаk, OlehIn the conditions of the development of digital technologies, the business environment faces new challenges to ensure sustainable development. Accordingly, processes arise that require the development of management mechanisms. One such tool for building a digital business towards the goals of sustainable development and European integration is the construction of a strategy for the sustainable development of digital business in the conditions of the variability of the business environment. Variability is one of the characteristics of the digital economy. The purpose of the study is to develop a strategy for the sustainable development of digital business by the declared indicators of the development of countries, territories, and communities. The research aims to identify changes in the business environment and assess trends in sustainable development and digital business. On this basis, the sustainable development index for individual EU countries and Ukraine has been determined. This index for Ukraine proved the need to develop a strategy for the sustainable development of digital business as a tool for achieving the goals of sustainable development. The dependence is deduced that digital business is developing rapidly and, by 2030, will prevail in all economies of the countries. Accordingly, the business environment in Ukraine should adapt such that it will ensure competitiveness not only in domestic but also in international markets. The strategy of sustainable development of digital business in the conditions of a changing environment should include objects, subjects, tools, and methods of achieving the planned goals. It will become decisive. In the post-war transformation of the economy of Ukraine and the development of the state based on the principles of social partnership. The main strategic directions of development are the development of business based on sustainable development through the activation of entrepreneurial activity, the use of digital tools in the activities of business structures through the formation of a digital business model, the formation of an eco-friendly space for interaction and the improvement of the management system, and the activation of development processes with using lean production. The consequences of the implementation of the strategy of sustainable development of circular business in Ukraine and its absence from the economic development of the country are determined.Item type:Монографія, Innovative mechanisms for regulating the social welfare of refugees: demographic collapse or sustainable development(Barcelona, 2025-02-28) Kuzmаk, Oleh; Polinkevych, Oksana; Kuzmak, Olena; Kamiński, RyszardThe economy of Ukraine during the period of war experienced significant losses not only economic but also social, environmental, and informational. As a result, difficulties arise, and an imbalance is formed in the development of its structural elements. Due to the sharp increase in the outflow of human resources from Ukraine, it is on the brink of demographic collapse, which may lead to the disruption of development processes. Before the war, there was a significant population decline in Ukraine, and migration exacerbated the demographic crisis by more than 9 million people. Considering the fact that only 10% of refugees return to the country, such a situation has a destructive impact on achieving sustainable development goals. One of the tools that would contribute to achieving sustainable development goals through establishing constructive dialogue between business, government, education, and society is the construction of innovative mechanisms for regulating the social welfare of refugees. They are capable of ensuring the recovery of Ukraine’s economy, preventing demographic collapse, and ensuring the sustainable development of society. The purpose of the research is to develop mechanisms for regulating the social welfare of refugees on innovative principles. The research tasks include assessing the demographic situation in Ukraine, analyzing the level of migration before and after the war, studying the level of social welfare, determining the components of innovative mechanisms for regulating business social welfare, and the stages of their implementation. Based on this, conclusions are drawn that Ukraine has exhausted the potential for demographic growth, with a low share of the working-age population, high mortality among adults, significant migration flows, uneven population distribution across the country, and a worsening environmental situation. With the deepening of these processes, the Ukrainian economy faces demographic collapse rather than achieving sustainable development goals. One of the ways to prevent demographic collapse is to develop measures that would increase the level of social welfare. It is proposed that innovative mechanisms be used to regulate the social welfare of refugees. They rely on innovations in business, regulatory, administrative, social, and informational mechanisms for regulating social welfare. Seven stages of implementing innovative mechanisms have been identified, based on choosing the optimal strategy for improving the welfare of refugees in terms of labor, non-material, material, natural, and informational resources.Item type:Монографія, Digital Transformation to the Efficiency and Sustainability of Cities(Springer, Cham, 2025-02-25) Kuzmаk, Oleh; Kuzmak, Olena; Stepura, Tetiana; Lorvi, IrynaThe article discusses the importance of digital transformation in achieving increased efficiency and sustainability of cities in the modern world. The main objective of the work is to explore the potential of digital transformation, assess the institutional prerequisites for its development, the concept of smart cities, trends, challenges, and vectors of digital transformation development, and its impact on enhancing the efficiency and sustainability of cities. The relevance of addressing the stated problem lies in the fact that urban population growth, changes in the economy, technological progress, and environmental issues pose complex challenges for cities, and digital technologies can provide solutions for managing transportation, energy supply, waste management, and improving access to information and services for residents. This publication highlights key aspects of transformative changes and digital integration processes, the role of information and communication technologies in public life. An attempt has been made to provide a systematic exposition of the main advantages of using information and communication technologies as a tool for shaping a smart society, implementing the concept of a smart city, and democratic state development. It is found that the main challenges on the path of digital transformation include the lack of a unified approach at the state and local levels, unsatisfactory development of digital infrastructure, inadequate level of automation and digitization of government services, lack of digital literacy among the population and local government officials, and the presence of digital «Inequality» among the population. The research concludes that the use of advanced digital technologies can be a key tool in achieving the strategic development goals of cities, particularly in the context of Sustainable Development Goals.