Modern English-language political discourse: means and techniques of linguistic influence

Abstract

Political discourse, in its contemporary manifestation, serves not merely as a conduit for communication between political authorities and public personalities but also constitutes an essential component of mass culture and civil society. Formulated in a structured and influential manner, political discourse assumes a pivotal role: the molding of citizens' perspectives, beliefs, and attitudes, and the determination of societal and governmental developmental trajectories. This article scrutinizes present-day English political discourse, focusing on its principal means and techniques of linguistic influence. Signifying both substantive and manipulative dimensions, this discourse emerges as a noteworthy facet of the contemporary political landscape, necessitating meticulous attention and scholarly inquiry. The objective of this article is to analyze contemporary English-language political discourse to identify and elucidate its primary linguistic means and techniques of influence on society and the formation of political perspectives. The methodology employed in this study is founded upon an examination of literary sources, media materials, comparative analysis, and an exploration of linguistic techniques and manipulation technologies. The findings of this investigation underscore the significance of the media as a fundamental constituent of the contemporary information society, particularly in shaping and disseminating political discourse. The media fulfill several pivotal functions, encompassing the dissemination of information regarding political events and decisions, the formation of a public agency, and the exertion of influence on public perceptions of these subjects. Additionally, the media contribute to establishing a connection between political elites and citizens, rendering the political process more accessible and comprehensible. Furthermore, they employ linguistic and stylistic methods actively to construct images of political leaders and accentuate crucial facets of their biographies and public stances. Owing to the advancements in Internet technologies and the widespread accessibility of social networks, the media landscape is evolving to become more interactive and readily available to citizens.