Linguistic and pragmatic aspects of communication in the modern media world

Abstract

Taking into account the purposeful activity of modern man, his acquisition of enormous masses of information during a short period, the communication aspect of communication in the business sphere has gradually turned from a means of enjoyment, length, and unhurried language interaction into a means of accurate, short and simultaneous full communication of a problem, initiative, proposal. Communication pragmatics came to the aid of such language transformations. The article proves that pragmalinguistics studies speech communication as a manifestation of speech activity – purposeful influence on each other (persuasion, persuasion, request for information, etc.) using language. To achieve their communicative goals, depending on the context and situation, their communicative roles, the speaker and the addressee use certain speech acts (written as sentences) corresponding to these goals – stating facts, encouraging action, etc. It is scientifically determined that the emergence of ecolinguistics is due to the need to solve the problems of interaction between language, man and nature. It is indicated that it covers extremely diverse research that reflects the importance of environmental issues in society. The attention given to issues of environmental protection at all levels of society, and as a result, the relevance of environmental issues, as well as the peculiarities of communication in the field of environmental protection, allow us to distinguish a separate type of discourse - ecological, which is characterized by the constant addition of the ecological glossary, the emergence of special axiological units, the presence of separate status.