Digital Transformation and Cognitive Challenges in Project Management: Navigating Crises in the Information Society

Abstract

The study highlights how big data, intelligent analytics, and emerging AI applications—particularly neural computing and machine learning—introduce new paradigms of cognitive processing, configuration management, and value generation across the project lifecycle. It also addresses infrastructural and organisational obstacles, such as digital inequality, information overload, and the need for adaptive decision models. Special attention is given to public administration, where digital tools must balance democratic inclusivity with system efficiency.